Deja Vu Love Boutique in Vista

Vista's Premier Love Boutique



Deja Vu in Vista

Photos by Deja Vu Love Boutique

Looking for a way to expand your lingerie closet or your sexual repertoire? Located in Vista, Deja Vu Love Boutique is a standout location for anyone looking to spice things up in the bedroom. While their detailed inventory and large stock is a huge draw, the most impressive thing about Deja Vu is their open and welcoming atmosphere. Owner Melissa Kurbis believes strongly in promoting sex positivity and encouraging women to understand their bodies. With a clear-cut message and a varied store, Deja Vu is the premier love and sex boutique in North County. FINE Magazine interviewed Melissa Kurbis about Deja Vu's beginnings, sex in society, and their gorgeous costumes.

To learn more, visit Deja Vu. Don't forget to attend their 10 year anniversary party on November 5th at 6pm (ages 21 and over only).

Congratulations on your 10 year anniversary! How did Deja Vu originally begin?

My husband has been a construction consultant for Deja Vu for years. We were discussing how there weren't any decent [sex and toy] stores in the North County area. Most were small, dark, and frankly scary. Our goal was to open a store that was bright, well-lit, and welcoming to women. We wanted to create a safe place for women to explore their sexuality

In a society where sex is often considered a taboo subject, it’s refreshing to see an established business like Deja Vu thrive. Why do you think sex positivity is important?  

Sex positivity increases a woman’s self esteem and helps her develop a respect for her body. Sex positive can be interpreted in different ways. For most, it involves having positive attitudes about sex and feeling comfortable with one’s own sexual identity. A sex positive person tries to understand their body as well as their partner's body––physically, emotionally, and psychologically. For sexually healthy people, sex can be discussed without shame or awkwardness. This can only lead to a stronger, more intimate relationship.

Your company offers monthly classes. What can you tell me about them?  

When 50 Shades of Grey came out, many people who normally wouldn’t have even thought about BDSM started to explore it. Many were getting hurt because they didn’t understand the principals behind it. We had a licensed sex therapist come in and explain how the concept works and that it must be safe, sane, and consensual.  

Our rope tying classes also teach people who are interested how to enter into this kind of relationship, and the trust it involves. Our sex therapist has taught a variety of classes––for example, ways to enhance a couple's sex life in a positive, loving manner. We have also had many manufactures come in and give classes on sexual health and wellness.

Deja Vu Love Boutique

Deja Vu Love Boutique offers various toys and accessories for the bedroom. Why is it important to add variety to a relationship? 

There are so many toys that can be used with your partner, and they help both partners understand what the other likes. It can be a great time to explore your sexuality and bring even more excitement to a relationship, which increases that sense of intimacy and deep love. To me, it's like a rose spreading its petals and blossoming. 

Many people don’t know, but Deja Vu also offers beautiful lingerie and costumes. From corsets to bustiers to babydolls, what can you tell me about the lingerie you offer? 

We offer such a wide variety of lingerie and hoisery. We have packaged lingerie for the adventurous [and] sexy chemises and baby dolls. It's always an adventure for me as I look for new lines to bring in––we always have a huge variety to suit everyone’s budget.

Our corsets are very good, high quality. We recently brought in a large line of steel boned corsets from England. We have another line that always has such creative corsets and high waisted grater belts in beautiful colors. [During] the holidays I always make sure we have a big variety of sexy chemises and robes, as they always make wonderful gifts. 

You offer a lot of costumes perfect for the bedroom and Halloween at your store. What are some of your favorites? What do costumes add to the bedroom experience? 

We offer a lot of variety for Halloween, ranging from sexy packaged costumes to DIY costumes. [In] the last couple of years, we have been creating costumes from our extensive line of corsets, tutus, mini skirts, and fun accessories.  We have created a “Costume Look Book” to help our customers get some fun ideas. With fun stockings––and a variety of heels, boas, wings etc––we have created some great looking Dark Angels, or a great Harley Quinn!

Deja Vu Love Boutique

Bedroom costumes can also add some fun and spice to the bedroom. For a night you can be a naughty school girl, a sexy cop with some hand cuffs, a playboy bunny, or a nurse. It's a way to indulge your fantasies. 

What else do you want our readers to know? 

It is so important to me that women can feel comfortable in our store and ask as many questions as they need. Our staff is always getting training from manufacturers, so I am proud to say they are very knowledgeable. We've helped a lot of people in the past 10 years become more comfortable in exploring their sexuality, ranging from the young to elderly couples that want to have intimacy. 

For Related Articles Try:

Why Sex is Important in a Relationship

Clara Grace Walker on Sex and Relationships

Keeping Your Love Life Healthy