5 Tips on How to Make your Trade Show Booth Irresistible




Participating in a trade show exhibition is a great investment to your business, as it helps you meet new clients. That's why you need to have a booth that does not only attract people but also makes them want to linger around.

The question that many exhibitors ask, is what can they do to achieve the perfect trade show displays? Of course, procuring help from a professional with many years of experience in the industry like ExpoMarketing is the best way to go about things.

It will do you no good to save a few hundred by using the DIY approach and losing thousands in the long run.

With that in mind, here are some tips, which will make your trade show booth stand out from the crowd.

Trade Show Stands Aren't Built Overnight

Booths designed at the last minute might make your trade show displays turn into a big disappointment. It is always important to remember that your trade show stand is supposed to correlate with your overall marketing message. That's why the process of planning your booth should begin as soon as you start preparing for the exhibition. This process helps to mitigate the last-minute rush that leads to unprofessional booths.

Add Tag lines in Conjunction with Visuals

Images, graphics, and photos will always grab the attention of exhibition attendees quickly. Importantly, using witty taglines in a funny and provocative manner tends to make people linger around and ask questions. For instance, you might integrate a phrase such as, "Do you have what it takes?" Always remember the phrases you use should be unique. Additionally, your visuals should make your booth as conspicuous as possible.

Integrating Dynamic Seating Areas Always Does the Trick

Hopping from one trade show display booth to another can be a tiring undertaking. It is always a great idea to lure the audience to your booth by providing a comfortable and relaxing seating space. This is one of the recent techniques that has worked wonders for many exhibitors. Irrespective of whether an attendee has come to your booth because of the free relaxing space, they will be able to learn a lot about your products or services. Just remember to lure them with plush furniture, eye-catching designs, and sometimes you might even throw in a snack or two.

Use Colors to your Advantage

Do you know why McDonald's decorates their restaurants using red and yellow colors? It's because they are eye-catching. The same case should happen to your trade show stands. Don't get me wrong, am not suggesting you use the same colors. Nevertheless, you should use eye-catching hues without compromising your brand. In some cases, you might want to use colors like purple and pink, to denote calmness, depending on your brand and the message you intend to pass to the attendees.

Learn from the Best

As we mentioned earlier, hiring a professional company to help you with your trade show displays is always a great plus. That's why ExpoMarketing is always the perfect choice. The company has been in trade show business for many years, therefore, it is rich inexperience. Their reputation in creating unique and customized trade show displays across the US is unmatchable. If you're looking for top-notch work, then ExpoMarketing is second to none.