A New App for the Sartorial
Vogue Runway App Makes the Fashion World a Cinch
All images are property of Vogue, Inc.
Since the app's inception, a plethora of fashion applications have debuted on the international developing floor, only to quickly exit stage left. Current reigning style applications include the luxury ready-to-wear curating app Net-a-Porter, the personal styling app Polyvore, and the Instagram window-shopping app LIKEtoKNOW.it. The most essential app for the sartorial-savvy and designer heavy is, however, VOGUE RUNWAY (VR). Hands down. It quite literally takes the place of oft-visited, now defunct, Style.com, as Condé Nast (Vogue's publication parental) bought the right to said online style-house.
With the inauguration of Instagram onto the social media scene, press-heavy atelier houses (like the Kardashian-Jenner clan favorite Balmain) can directly reach their respective target demographic, with exclusive #BTS (behind-the-scene) images, runway model interview snippets, and the latest in campaigns or collaborations. In an aesthetically pleasing forum, Instagram affords fashion houses a platform for not only refining its branded image but for damage control as well. Bad press can be addressed in an instant, in lieu of waiting for an out-of-touch, print press release. The candy-eyed app however is not designed to stand as an encyclopedic, mobile archive; therefore, the more discerning fashion followers turn to Vogue Runway.
While this is technically 'old' news, one would be consistently surprised by how many people in the fashion industry do not have the app. It offers access to 12,000-plus collections, over 100 seasons, and more than 1 million runway looks. For the over-scheduled and under-stimulated, VR bridges the gap between the runway and the viewer. The app pushes fashion show images to one's iPhone or iPad within minutes of the model's walk.
And it's not just pretty pictures. There are articulate reviews from Vogue's roster of internationally recognized fashion critics. You read; they do the work. And it's not only the big four (New York, London, Milan, and Paris) that are reported on, but also the fashion week's of Sydney, Berlin, Copenhagen, Stockholm, and Tokyo. The app's archive of RTW (ready-to-wear), couture, bridal, resort, pre-fall, and menswear seasons dates back to 2000.
Oh and the best part: it's free. Sign up for push notifications and Vogue Runway will notify you immediately when new collections are available for viewing.