Are You Looking to Start Product Photography? These Are Tips to Help You Take a Perfect Picture of a Product
Product photography is definitely not something that everybody gets right, as it may seem like a tough prospect. A lot can be done with product images, but most essentially it should appeal to the buyer (potential), draw their attention, and represent your business and product positively. Your product image must have a 100% professional look.
Why Pictures Will Always Increase Conversions
Ninety percent of the information that is transmitted to the brain is visual. Every website visitor is engaged first by visual elements, before the written copy. Images have a major role in the process of your buyer’s decision-making, ultimately determining the retention and conversion rates. Your brand reflects through the quality of your product image, making the first impression. In order to make the most of your consumers’ first impression, you need to present professional, polished images which result in maximum engagement.
1. Quality images improve your buyers’ touch-point.
Ninety-three percent of consumers believe that images are important in buying decisions. Your photos represent the perceived quality and value of your product. They communicate directly to your targeted audience, making it easier to relate with your product content and page.
2. Images are key elements of your brand.
Branding is central to all decisions made by your company, including:
- Every of your marketing effort
- Website updates
- Your posts on social media
Images showcase your brand. They grab the attention of consumers first, instill trust in them, and invite them to take a closer look. All that’s in a photo – saturation, color theme, subject matter and quality – should speak with a uniform voice which blends with your targeted audience. Building a long-lasting relationship with your buyer should be your goal, and images are one of the essential tools needed to achieve this.
Here are some tips you will need in order to take a perfect picture of a product.
#1: Shoot products with your phone
If you’re using a phone, be sure to make the most of all of its features. Utilize the grid: it is perfect for keeping the lines level and splitting your shot. All iPhones have a “burst mode” that enables you to hold the shutter down to obtain multiple images – up to 8 each second, depending on the model of your phone. You should also utilize the High Dynamic Range (HDR) that mixes several exposure levels to create a detailed shot. There’re some awesome apps which can make it easier. For iPhone try Camera+ and for Android use Camera Zoom FX.
#2: Use a tripod
Attempting to minimize costs by doing freehand may be tempting, but you will be saving hassle and time by using a tripod which also improves the quality of the shots. You do not have to spend too much and the investment is worth it. When taking professional images, your shots can be ruined by even the smallest movements, and this can be avoided with the use of a tripod. Also, it can help you take shots from tough angles. For product images, tripods which have positioning heads are the best. Manfrotto tripods are perfect with affordable prices.
#3: Try A Mini Studio Or A Light Box
Not all of us have a perfectly-lit studio to work with, so some of us simply have to create a perfect condition by ourselves. An easy way to do this is to use a mini studio that’s ready-made. Usually, these comprise of walls, lamps and stand, a background, and most of them are foldable for quick storage.
#4: Get a DSLR camera
If you are able to purchase a new camera, then go ahead. There are numerous quality and affordable DSLR cameras that will get the job done. A camera is the best option for a perfect performance and quality – that’s why they are used by photographers. Whatever your choice, ensure to utilize your device to its maximum potential by understanding all its features.
#5: You will need good photo editing tools
Having a quality and perfect picture of a product goes beyond just the shoot. The processes that follows after taking those photos also matter a lot. You will need to work with some photo editing software. Many of the good-looking pictures of products you see taken by professionals were not shot great like that – they were carefully edited. Of course, Photoshop is a good place to start because in most cases, you will need to add some Grunge texture to your photos to make them outstanding.
You will also need photo color editor to bring great colors to your pictures. When the color of your pictures are not well-toned, it results in poor quality photos. So you have to pay special attention to this also.
SET UP YOUR CAMERA
- Switch off the flash setting.
- Set the White Balance to Auto.
- Image Settings – set this to the largest quality settings:
- Quality – N (Normal), F (Fine), S (Superfine). Always set to Superfine. The setting determines how many pixels are used on your camera sensor. Your image will be of low quality if you don’t use all the pixels available.
Set your ISO to 100: The sensor sensitivity is controlled by the ISO. The lesser the ISO the less noise there is. The minimum ISO you can set your camera to is 100, so let it be there if you can.
- Exposure Settings
Option A: Set the camera to Manual
It’s the best configuration for this kind of work as nothing will change or move while you’re taking pictures. To get the best field depth, increase the f/stop to the peak.
Preview the picture through live view. Then switch to the shutter speed and make it bright for the image to be exposed properly. Keep adjusting the shutter number until you get a correct image preview.
Option B: Use The Aperture Priority
If your camera has this feature, increase your f/stop to the peak. The shutter will be automatically adjusted as the camera deems fit. This may be incorrect and you might need to use your exposure compensation dial for adding light.
Option C: Auto Exposure
If you are stuck in the all-auto world, there may not be really much you can do. Don’t worry, it isn’t a big deal. If the exposure compensation dial feature is available on your camera, you will probably need to include +1½ or +1 to obtain the proper exposure. If all you’ve got is running man images to choose from, try picking something such as sunset. With your iPhone, just tap on the area you will like to be exposed properly.
- Experiment with angles
Different colors and shapes can be taken from various angles. Unusual angles can be fun as well as eye-catching. Do not go crazy about this – it’s your product you’re showing off, not your flair for art, after all. Make the image interesting and functional at the same time. Take snapshots which capture your product from various angles, displaying its various aspects.
For instance, if you are purchasing a pair of shoes, you’ll like to view them from the front, as well as the side, not so? And you’ll like to view the front pattern, close-up, won’t you? It’s same with your buyers.
- Support your products
If the items to be sold cannot stand alone, you can improve your photo with the use of some sort of support or stand. Soft toys can be placed against a pile of kiddies’ books or you can hide a stand behind it. A jewelry hook can be used for hanging earrings. It’ll look more interesting and professional leaving them to lie on a plain background.
- Be accurate with what you show
Whether deliberate or accidental, misleading pictures can be a huge mistake. Making a product look bigger or in a better state than it really is can often generate complaints from customers. So while putting an item’s best foot ahead, it is essential to make sure the picture you choose is truly representative of the subject. If the package consists of several items, display what’s included in an image. In this way, the client sees the full value at a glance.
Well, it is time for you to begin taking your product pictures seriously. It may not look much of a big deal, but great product pictures will actually increase your rates of conversion! Utilize the tips offered in this post and start creating engaging images that will increase your sales.