Fashionable Success

Ann and Jennifer Siner turned their love of shopping into big business.

For you North County shopinistas who don’t want to run up your credit cards—go clean out your closets and bring the goods over to My Sister’s Closet and Well Suited in Encinitas. You can make some commission off of your old clothing at the two new storefronts, which recently celebrated their official grand openings on Nov. 2.

Ann Siner, CEO and founder of My Sister’s Closet, turned her love of shopping into a successful business with her sister, Jennifer Siner. The duo has been steadily growing their consignment business since 1991. They first began their business in Phoenix, Ariz. and now have 11 locations in Arizona. Not satisfied with simply helping out the ladies, the sisters eventually decided to diversify, and created Well Suited, for men, and My Sister’s Attic, for furniture. In 2011, the sisters opened their first store in San Diego, across from University Town Center. They now have three locations in San Diego.

Even though these shops are thrifty, you don’t feel like you’re rooting through junk. The Siner sisters’ commitment to turn the dark, dirty and dingy into cute, clean and current has been the secret to their success.

“Why does a second-hand store have to look like a bad Goodwill?” Ann Siner asked. “Why can’t it look like a new boutique?”

Another core value of their business model is commitment to customers. Ann Siner really cares about her customers, and has designed her business around their needs. All store locations are open seven days per week, and you don’t need an appointment to sell your items. The sisters have expectations about the product they will accept though, so make sure you bring the best of what’s on your rack. To meet the cute, current, clean standard, items consigned must be no more than four or five years old, current season, clean, and no defects.

Clearly, that model has worked great so far. On average, items are discounted up to 70-90 percent off retail price. Ann Siner says designer handbags are a popular item to sell because in general, they are higher priced so they return a higher commission, and they’re a popular item with shoppers.

“You should come in,” said Ann Siner, who regularly dresses head-to-toe in her store’s merchandise. “Give us a try. We’re not like any other resale or consignment store.”

Customers can save big shopping with her, and they can have a great time while they’re in the store. With well-lit storefronts carrying such brands as Chanel, Kate Spade and MaxMara, everyone will find something well-suited for them. 

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