Eat Like a Millennial
A bowl of assorted healthy foods
Used with permission
The food industry consider themselves trendsetters when it comes to introducing new products (and making them instant hits), approaching their diet, dining out, places to which they will be loyal, and even the way they do their food shopping. Meet the Millennials, the generation that pretty much all markets are obsessed with, perhaps the food industry most of all.
Americans are changing the way they eat, and the Millennials are in the driver’s seat, directing how the lifestyle and diet switch is going to happen. When comparing them to the baby-boomers, the Millennial generation has made a 180-degree change, they didn't just change their food preferences, they insist on creating their own food priorities. They love to travel, try new things, and seek new experiences in life, so no one should be surprised that when it comes to food, this generation wants new, exotic, and exciting flavors.
“Generation Me,” another name for Millennials, implies that “this generation has more of an emphasis on the self than other generations even though they don’t like that about themselves,” according to the Society for Personality and Social Psychology as presented in their annual meeting in San Diego in 2016. With that in mind, it’s not shocking that this snappy generation want things to go fast, without waiting, and available at the touch of their phone, which has opened the door for delivery services like Postmates and UberEATS. But also meal kit delivery services for those looking to watch what they eat, such as Blue Apron and Purple Carrot. This type of food delivery service provides healthy and fresh ingredients that arrive prepped and ready to cook which is exactly what Millennials want–to avoid wasting their precious time chopping, peeling, or mincing, but still getting a healthy meal.
The Foodie Generation has been changing the culinary game and food concepts; they research the source of their food and support fair-trade and "Farm to Table" organizations. According to a Benenson Strategy Group study from May 2017, the Millennials in particular value healthy items when eating out and they’re willing to spend $4 more for a healthier option at a fast-food restaurant. They are also a generation “that will more likely seek out and purchase products that are labeled organic, free of GMOs, and don’t include added hormones,” according to Nielsen Global Health Wellness Report from January 2015.
Millennials are leading the way to better health, with their buyer's knowledge and awareness regarding what they believe is better for them, their families, and the planet. Their focus is to buy food with clean labels that is sustainable and free of artificial ingredients.
Food attitudes and behavior of Millennials in seven key points:
1. Insist on healthy and organic.
2. Dining out more often.
3. Occasionally eat at fast food restaurants, but a lot of them will be embarrassed by it.
4. Meat, dairy, and eggs are not considered to be essential in their diets.
5. They’re informed, they like to research establishments before eating there, so they insist on restaurants having their profiles on social media.
6. Expect food and other brands to give back to society and to support local communities.
7. Popularizing the fast-casual restaurants where they can get more affordable, convenient, and on-the-go healthy food.
Whether they’re eating a poki bowl, sushi, pho, quinoa salad, or flatbread, these young people want to know their food and they are up for a healthy lifestyle change. Follow their lead!