Vivacity Sportswear

Recently debuting their Winter Fashion Collection, Vivacity Sportswear, a newly founded fashion boutique in San Diego, combines femininity and function; featuring Swarovski crystal detailing, color blocking and stylish pieces, the collection can be worn from course to clubhouse.



Vivacity Sportswear

All Photography Courtesy of John Schell

Recently debuting their Winter Fashion Collection, Vivacity Sportswear, a newly founded fashion boutique in San Diego, combines femininity and function; featuring Swarovski crystal detailing, color blocking and stylish pieces, the collection can be worn from course to clubhouse.

Aimed at reinventing a woman’s appearance on and off the course, Vivacity Sportswear, recently launching their fashion label this past fall in La Jolla, takes inspiration from the latest fashion runway trends; coupled with the comfort of performance wear, the brand hopes to celebrate and inspire today’s woman with elegantly modern golf and resort attire. Founded by San Diego entrepreneur Vivian Sayward, Vivacity, unlike most brands, is created for women, by women – who also enjoy afternoon golf and resort amenities; their goal is simple: bringing fashion to the sport that also compliments a busy lifestyle.

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“We approached our collection with the desire for pieces that could be worn from course to street,” said JoAnn Jack, fashion industry veteran and creative director at Vivacity who spent many years overseeing golf resort merchandising. “Unlike traditional golf outfits that are boxy in silhouette and color-coordinated as if from a child’s closet, Vivacity’s color palette is not only directional but practical, the forms are well fitting and because they were inspired by runway trends, every piece can work into a woman’s existing wardrobe.”

Four looks define the debut collection, affording luxe detailing and soft performance fabrics. The selection features: Sport Zip, with graphic color blocking; Spectator Sport with playful patterns of black and white dots; Crystal Classics featuring sheer fabric detailing and Swarovski crystal accents; and the Regal Collection, rooted in rich colors and featuring a faux snakeskin and fur accessory bag with hidden tee holders.

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Q: Where will Vivacity Sportswear be available?   
Vivian Sayward: The entire collection will be available [on our website] and at select shops including The Bridges at Rancho Santa Fe and The Crosby. Complete list of retailers available on the site as well.

Q:  Any personal favorites in the collection?
Sayward: We have received [much praise] for the quality of the fabric and the chic designs. Women have fallen in love with two pieces in particular: The long-sleeve black top with Swarovski crystal zipper and sheer sleeves – it’s an understated elegant, sexy top that can be worn for post-game cocktails. The other popular item is our ruche top; let’s face it, we all have areas we like to hide and the ruching does just that while accentuating other areas! It’s performance wear that’s oh so feminine too.

Q: What has been the reaction on the golf course or even on the street?
Sayward: ‘Oohs’ and ‘aahs’ – when they see the crystal detailing and then when they touch the fabric. And surprise when they realize it’s a golf line! We’ve even had men comment on the sophisticated designs, and some have purchased items for their wives...that says a lot! We’ve also received a great amount of admiration for designing and manufacturing locally.

Q: Any hints on what’s in store for the Spring Collection?
Sayward: We design for classic women, so you’ll see jewel tones in the collection. And we also look to the runways for inspiration, so don’t be surprised to find hints of colors that are au courant as well as chic accessories for golfers on the go.

Vivacity Sportswear
vivacitysportswear.com