First impressions are important. Malcom Gladwell wrote a whole book about first impressions in Blink. Richard Branson famously explained that his “gut instinct” nearly always won out in debates over business ventures in Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way. However you spin it, first impressions happen too often to be ignored or marginalized by the idealism of second chances. The bottom line: first impressions only happen once.