STS Blue Features One-Of-A-Kind Design Collabs with their “Denim Dolls”

Denim and More



Social Media Influences

Today social media sensations are becoming fashion influencers and are rocking their styles all over the globe. Summer is here and Millennials are laying their outfits out, snapping pics of what they are packing and posting on Instagram to share their summer styles. It is this symbiotic flirtation between the fashion industry and social media platforms that has birthed one of the most notable developments on the fashion landscape in the past decade: the Instagram influencer.

In a recent Vogue UK article, influencer Camille Charrière shared this about her fairly recent social fame: “I know that if I want 8,000 likes on an Instagram post then I need to be wearing jeans and a T-shirt with Converse. In general, people like simplicity. They’re looking for reality, because that’s something they can emulate and buy into. That’s how bloggers took off,” she adds. “Whereas fashion magazines were showing clothes in glamorous shoots, we were showing how to wear them on the street.! [1]

So as social media posts heat up in summer months, STS Blue shorts are popping up more and more with fashion influencers. STS Blue has introduced their version of Victoria’s Secret “Angels” calling their muses “Denim Dolls.” The most recent Denim Doll STS has teamed up with is social media sensation Ava Lane to curate a limited edition design collaboration, now for sale called the Ava Pali Fray short. The Ava Pali features antique copper hardware, star detailed embroidery, ripped denim mid-rise and a casual fray curved hem for a cheeky fit.

STS Blue

STS Blue has become a favorite amongst Millennials because the brand is always on trend at affordable pricing and easily available on line at STSblue.com and Nordstrom stores nationwide. "We want young girls to be inspired by their peers, so we partnered up with Instagram sensation Ava Lane (@Avaalanee) to design an exclusive style of denim shorts girls will love,” says STS Blue creative director Evelyn Ober. “We love working with girls like Ava, giving them creative power is what STS Blue is all about."

Other notable social media influencers posting about STS Blue styles as #DenimDolls are: @pinterestingplans@thecharmingolive, and @LaurenKaysims. You’ll see them posting shorts with curved hems, cutoff hems, shorts with extreme fray hems, shorts with special embroidery, button fly short shorts, and super destroyed shorts. Another one to watch for this summer, and continuing in to the fall, is color blocking designs, featuring looks that alternate light and darker indigo blocks. You’ll see rises from 8 ½” to 10 ½” and inseams from 2-2 ½” in washes such as white, black, destroyed, tinted, and even dark washes.

Influencers such as Ava Lane are the new celebrity endorsements. In fact, data from influencer marketing platform MuseFind shows that 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement.

The Ava Lane is available for purchase on June 16th.  Each short is individually numbered, and only 50 will be produced, so grab yours here: http://stsblue.com/the-pali-short-by-ava.html.

About STS Blue:
The STS Blue denim line is inspired by the casual LA and Southern California vibe. They live, breathe and love denim! STS Blue styles are true to size, and are made in a variety of fabrics to execute perfectly authentic washes while maintaining a flattering fit. They offer cotton, polyester, spandex and rayon blends for that comfortable, laid back, and effortlessly chic SoCal look. STS Blue is sold at Nordstrom, Macy’s, Dillard’s, and Von Maur, as well as online at STSblue.com. Styles include skinny jeans, boyfriend jeans, denim shorts, and more; all with a friendly price point, averaging $50.

For more information, visit the site at: STSblue.com and follow the latest Cali trends @STS_Blue.

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