Shopping in Melbourne: A Luxury Guide

Shopping in Melbourne

Melbourne has officially been ranked as one of the most livable cities in the world for consecutive years running. Known as the sporting capital of the world, Melbourne also flaunts some of the most diverse and exciting experiences a city can offer. If you are a shopping fan and want to be spoiled for choice, look no further. From streets filled with cafes, culture and history to mega-malls with endless retail options. Shopping in Melbourne simply offers something for everyone. Let’s take a look at the top 5 locations. 

Top 5 Best Locations when Shopping in Melbourne

 1. Collins Street

Watches of Switzerland in the heart of Collins St


Location: Collins St - CBD

Style: International Luxury Fashion

Honourable Mentions: Watches of Switzerland, Tiffany, HUGO Boss & Lacoste.


Collins Street is the premier destination for all of your luxury fashion needs. Nestled in the heart of the city, its landmark location combines a blend of international luxury with local creative brands. You won't find another location that boasts such a distinctive mix of shopping, food and accommodation.  Collins is a beautiful street filled with heritage, cafes and architecture. Walkthrough and experience the sights smells and tastes this great location has to offer. 


Start your adventure at the Old Treasury Building on Spring St and walk SW down the hill. You will first be greeted by cafes, bars and restaurants to put a spring (street) in your step. As you walk past Exhibition St, the sense of international luxury will be upon your senses with brands such as Hermes, Aesop and Armani. The deeper you walk into Collins St, the more exciting and overwhelming the experience becomes as the choices and options are almost endless. Make your way through Swanston Street towards Elizabeth Street to discover some incredible watches from Watches of Switzerland or chocolate from Haigh’s Chocolates. Finish up your adventure by visiting Collins 234 Boutique Place for a small collection of boutique fashion, beauty and specialty stores. 

 2. Bourke Street Mall

Location: Bourke St - CBD

Style: Fast Fashion Retailers & Department stores.

Honorable Mentions: Myer, David Jones & H&M. 

Bourke St Mall is found in the center of Melbourne’s bustling city. It’s not your standard mall but rather an open-air pedestrian-only section of Bourke St. It is here you will find up-market fashion and home trinkets. The mall is home to two of Australia’s biggest department store rivals Myer and David Jones. These are multi-level department stores which include everything from international cosmetics, electronics, and even cafes, meaning you can spend your whole day inside without leaving the building. 

Bourke St mall also includes fashion retailers such as Zara, H&M and Forever New, ensuring there is something for everyone. While you are wandering through Bourke St be sure to check out the many hidden and off-shoot arcades, as you may find just the special piece you are looking for. 

 3. Emporium Melbourne

Location: Swanston St - CBD

Style: Specialty, Retail & Restaurants

Honorable Mentions: Coach, Nespresso, Victoria’s Secret & Din Tai Fung.

Emporium boasts over 200 specialty stores across 7 building floors. Focusing on high-end luxury shopping, Emporium is home to many designer brands. You will find the likes of Furla, Michael Kors, Calvin Klien and Chanel amongst many others spread throughout the mall. Emporium connects directly to Myer & David Jones allowing shoppers to easily cross between Emporium and Bourke St Mall ensuring a more seamless experience. 

Another big attraction to Emporium is the Luxury Asian inspired food court which sits atop of the center. The food court is home to the famous Taiwanese restaurant Din Tai Fung as well as Masterchef’s George Coumbaris’ Greek-inspired Jimmy Grants. There are over 30 local and international food choices, befitting of anyone's palette. 


4. Melbourne Central

Location: Swanston St - CBD

Style: Specialty, Retail & Restaurants

Honourable Mentions: Sephora, JD Sports, Samsung & JB Hi-Fi.

Melbourne Central is a large 6-floor shopping center boasting just shy of 300 specialty stores. The shopping center is one of the busiest in the city due to it being the home of Melbourne Central Railway Station based at the bottom of the center. Walking through the mall you will be greeted with architectural marvels such as ‘The Glass Cone’ which is the largest glass structure of its type in the world. Its whole purpose is to protect the National Trust building which houses the iconic Australian brand R.M. Williams and a museum focused on the building's history.


Melbourne Central offers a diverse range of stores, from fashion and electronics to health and beauty, you will find everything you need. As you traverse through the floors be sure to check out all the local and independent retailers which offer everything from stationery to jewelry to get that special item. The center is also family-friendly, housing a movie cinema and bowling alley at the top to help keep everyone happy.

 5. Queen Victoria Markets

Location: Victoria St - CBD

Style: Food, Clothing & Souvenirs 

Honorable Mentions: Art, Delicatessens, Wine, Meat, Fruit & Vegetables.

While possibly not considered a luxury retail shopping experience. Queen Victoria Markets is easily considered a must-see in Melbourne. The market is a staple of the CBD, which originally opened in 1878 and is still going strong to this day. The market is open almost every day offering a range of products from meats, poultry, fruits & vegetables to leather goods, paintings, pottery, flowers, clothes and souvenirs. 

During the colder months, the Winter Night Market comes to life on Wednesdays, offering a range of street foods and drinks from local restaurants and wineries. Be sure to try American Donut Kitchen which has been selling doughnuts there for almost 70 years. 

This list covers some of the best locations to shop when you visit Melbourne. All of these locations are all within the CBD and are accessible by public transport. There is something for everyone when shopping in Melbourne, so make sure next time you visit, you use this guide and make the most of your experience. 

For more great shopping guides, Read our guide for NYC!