Taking the Best Pictures For An Instagram Campaign
People will always find ways to demonstrate their skills in order to advertise who they are. The camera has been the best way for people to record who they are and what is going on in their lives. It became even more popular after World War II. Returning soldiers had some money to play with and, coincidentally, the price of cameras was low enough to be easily available to almost everyone, from the hardware to the film itself. This was virtually repeated with the constant presence of the smartphone, with every phone having its own built-in camera. Combined with the Internet, this meant that people would be posting their picture. From this, Instagram was born.
Instagram allows its users to post their digital photos so that others can easily see them. While it was originally meant for private users to post their pictures for others to see, it was just a matter of time before businesses began to take advantage of the service, both small and large business. While it requires a much more focused approach, Instagram can nonetheless be a vital part of a marketing campaign. A company just needs to find a good approach and focus on that in order to find success through the service.
The best campaigns start with some form of organization. This means setting up an editing process as well as a posting time for photos. While it may seem a little weird to look at posting times, the idea is to ensure that the photos are posted before peak viewing times. This maximizes the number of people that will see the photos, enabling them to have maximum effect. This means that a poster needs to find out the best times to post on Instagram and allow for that. For example, posting early on Wednesday is the best possible time, while late night Monday may be the worst possible time. However, that is just the beginning.
It needs to be kept in mind that using Instagram for business needs to be part of a specialized campaign. This means that your business needs to keep in mind that it needs photos of almost everything it does, no matter how trivial, in order to help sale the business. That is, there in effect needs to be three separate campaigns: candids, advertising, and behind the scenes. While the advertising aspect is the reason most businesses are online and is best dealt with through the marketing department, the other two require a certain amount of coordination with the other departments.
Candids are simply photos taken of the people of the business itself. That is, meetings, celebrations, people just doing their job; the idea is to establish that the business is made of people just like its customers. As such, the idea is to take pictures of people just being people. By doing so, it shows that business is more than just its products; they have people behind the scene. Behind the scenes pictures can be a little more fun, as it shows the process by which the company's products are made or the steps of its services. Not only does this show that the business is made of actual people, but also gives the customer more confidence that the company knows what it is doing. Both of these can be just as compelling as the shots taken for the marketing campaign proper.
It can only help to know how to take great Instagram pictures. The basics are simple enough: avoid filters whenever possible, use the best possible colors in order to make the pictures pop, and know the best way to compose the pictures when you are taking them. While taking a photography class can only help, paying attention to customer feedback can help as well. Pay attention to the pictures that they like and take more pictures of that sort and the campaign should take off like a rocket.
It can only help to learn how to take great pictures, but knowing when to post and what to take are even more important. It is all a matter of finding the best possible pictures and the best time for the most possible views. A business that keeps that in mind is likely to find the best possible success using Instagram to distribute its pictures, and that can only help the business' marketing campaign.