Up and Coming Fashion Designers

Bon Voyage with Victoria Roberts



Victoria Roberts Fashion Show

Victoria Roberts is an upcoming designer who developed her brand, WishNow, in 2013. Roberts’s tagline is, “A design brand that celebrates individuality & captures imagination.” Her whimsical designs demonstrate a sincerely imaginative designer, as each one of her creations is a delightful piece of wearable art. This particular collection is ideal for date night, a party, or even prom night; moreover, most recently, Roberts also developed a bridal line.  

Roberts began her career in costume and fashion design, while working at Walt Disney World’s Costume Department and interning with the International Fashion Designer, Zandra Rhodes. For those not familiar with the renowned designer, Rhodes has dressed everyone from Jackie O., Princess Diana, Freddy Mercury to Kate Moss, and was just made a Dame at Buckingham Palace in England. 

WishNow Purple Pattern DressWishNow Blue and Pink Dress

For the last two years, WishNow has strutted down the runway at Fashion Week San Diego, and, in 2013, WishNow was voted the crowd favorite. Most recently, however, Roberts accepted the position as “Costume & Wardrobe Supervisor” aboard the Norwegian Epic Cruise Ship. All of her years of working with costumes, fashion, and design have prepared her for this opportunity. She will fly to Miami, greet the ship’s crew, and cruise with a six-month contract, for the Caribbean and Mediterranean Run, at the end of February.

While this talented designer is on the adventure of a lifetime, Roberts will continue to design while at sea, and her sister, Chayna Bessette, will run the business here in San Diego. Bessette operates the company’s marketing, website development, and business management. They are a well-greased team, indeed. Also, in June, the sisters will sponsor “KidsFest San Diego,” San Diego’s largest hands-on, creative festival for kids and their families. Keep an eye out for this wonderful, upcoming event.

WishNow Black DressWishNow Satin Dress with Ruffles

The next upcoming fashion show for WishNow is the “Experience Fashion Night” event on February 28 at 4055 Pacific Highway, San Diego, CA 92110. The venue, an automotive shop, is an extremely unexpected, albeit creative, location that will be transformed into an incredible runway. This catwalk will also feature designs by Oseas Villatoro, who designs for both men and women. Villatoro utilizes brilliant colors and asymmetrical designs in a seamlessly, edgy manner. Both Roberts and Villatoro are alumni from Fashion Week San Diego and have collaborated in order to put on this event. There will be vendor and sponsor booths, a dessert truck, as well as a DJ lasting into the evening.