Five Tips to Impress Your Customers With Your Packaging

Ever had a product that you remembered for the packaging it came in? Can you remember what made it unique and noticeable? The first interaction that a customer has with your product is the packaging. It advertises your brand and provides a good impression of the quality of your product. Great packaging can be the difference between your products and other competition in the market.

As a brand owner, you should strive to make attractive yet functional packaging that tells your brand values. For instance, you could employ eco-friendly custom packaging to show that you are concerned about the environment. This will undoubtedly impress clients who are big on environmental consciousness.

The packaging is the first contact with prospective customers, so it is crucial to put the energy into making it memorable for them. If there is no “wow” factor in your packaging, increasing your customer base and retaining your existing customers may be challenging. This article contains a few tips that you could you use to impress your customers with your packaging. Let’s get started.

Be Creative

Like Steve Jobs said, “ Packaging can be a theater, and it can create a story” People are visual creatures; eye-catching designs heavily influence us. According to IPSOS, a global leader in market research, 72 percent of Americans agree that a product’s packaging design is the deciding factor when selecting which product to buy. You can impress customers easily by employing modern packaging that stands out from others.

Good packaging retains a customer’s attention at first look. Products typically have 1-2 seconds to impress the customers. Imagine a customer that strolls into a mall to buy a drink; they can immediately recognize certain brands such as Coca-Cola, Pepsi, Monster, or Red Bull by looking at the package. That is what you want to achieve - a one-of-a-kind packaging that differentiates you from the rest. 

You should be creative but not be too creative so that you don’t confuse customers. When a customer has difficulties identifying what your product is and what it is used for, you have done too much. With a little research, you can discover the perfect shipping supplies that will elevate your packaging without overwhelming the product itself. Striking the right balance between standout presentation and clear messaging ensures your items arrive with impact while still being easy to understand.

Use Consistent Color Schemes and Branding Packaging

If you check, you will notice that the top brands have the same branding colors on all their products. Colors can be a powerful branding tool, alongside logos, for identifying your brand. For instance, you will instantly think of Coca-Cola if you are looking to buy a cold drink on a hot afternoon and come across a red can. And if you look at the packaging, you will notice that they use red to brand all their products.

Colors can evoke a customer’s emotions and may influence their moods when deciding to buy a product. For example, pink symbolizes femininity and beauty, yellow means warmth and friendliness; and blue portrays trust and dependability. A famous example is Apple’s products. They always come in white packaging to evoke feelings of perfection and purity.

Use Quality Materials

Apart from aesthetic designs, it would be best to prioritize using quality materials to make your packaging. According to an eCommerce packaging study by Dotcom Distribution, 61% of respondents say premium packaging increases their chances of repeating a purchase.

Quality packaging reflects the personality of the company. It will give your customers a feeling of security and provide a good impression of what to expect from the product. From incomparable foil paper stickers for product packaging to the materials you use to create your products. 

Tell a Story

Packaging should serve as the face of your brand so that your brand story, message, value, and brand identity are conveyed through it. Build a narrative that connects with the customers. For example, you could use a picture of someone having an excellent time with the product. By doing this, buyers will be able to relate to your products and gravitate towards them without knowing it.

However, you should keep your message simple and concise. Generally, buyers spend little time, roughly five seconds, when skimming through different products. For this reason, you should make the message on the packaging as concise as possible. Make it simple but powerful.

Consider Eco-Friendly Packaging

More and more people are getting more interested in environmental protection ventures. As a result, you can capture people’s attention by showing through your packaging that you are environmentally conscious. You could express green initiatives by using recyclable packaging materials. This will provide a good impression and improve your brand image as an environmentally-responsible company. 

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