Luxury listings still depend on trust, local presence, and timely follow-up. Mail and handouts complement online search because they meet people where they live. They also travel with them as a reminder to book a viewing.
Why mail remains in the real estate mix
USPS tracks how households send and receive mail each year. The Household Mail Survey reports that over 90 billion pieces moved through U.S. homes in 2023. That scale keeps a well-timed postcard visible on a kitchen counter, which is hard to match with a banner ad.
Mail now pairs with digital previews. USPS says its Informed Delivery emails, which show scanned images of incoming mail, achieved a 60.1 percent open rate in Q2 FY25 among users. That gives a listing two touches for the price of one, email plus the physical card.
Local audiences versus global buyers
High-end sellers often want a local buyer with fast access. Yet overseas demand still matters, especially in markets like Florida, California, Texas, New York, and Arizona. NAR’s 2025 report estimates foreign buyers purchased 56 billion dollars of U.S. homes from April 2024 to March 2025, up 33.2 percent year over year, with 78,100 properties sold. Nearly half of these purchases were cash.
Local print reaches neighbours who notice a remodel and call an agent. Cross-border print reaches relocating families and investors who keep a second address. A balanced plan uses both.
Formats that fit property marketing
Door to door flyers work for radius awareness. Shared mailers place your card among coupons for broad coverage. Every Door Direct Mail blankets carrier routes filtered by age or household size, helpful when promoting an open house for a specific school zone.
Measurement that matters to sellers
One QR per listing ties scans to a single landing page. Use a short URL for people who type. Add a tracked phone number for callers. Keep photos and GPS logs from any hand-to-hand or door-to-door work to show effort and response.
Where a specialist helps
Coordinating print, crews, and proof is overhead for a boutique brokerage. Vendors that combine on-street work with dashboards reduce that load. Oppizi is one such provider used by consumer brands to run city campaigns with GPS trails and photo confirmation. When you need software plus crews in several markets, an option like international direct mail can place the same creative in domestic routes and selected overseas destinations so inquiry forms, phone calls, and scans land in one report.
Practical guardrails
Respect building policies and local rules. Use daylight hours for residential drops. Avoid sensitive sites. Keep the mail piece within USPS size and thickness limits. Confirm timelines so the card arrives before the first viewing block.
What sellers want to see
They want a calendar of placements, maps of targeted blocks, and a simple chart of inquiries by channel. They also want buyer quality. Ask each lead a few standard questions on budget, timeline, and financing. Share that summary each week.
Bottom line for premium homes
Mail still reaches households at scale. Informed Delivery adds a digital touch. International interest is rising again in key states. For agents, cross-channel print paired with clean tracking can move a listing from quiet to booked tours without adding complexity.
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