40th Floor Affair: A Sky-High Statement for San Diego Style

Some fashion shows turn heads. Others shift the whole atmosphere. The 40th Floor Affair at 800 Broadway did both—raising the bar for San Diego fashion in dramatic, glittering style.

Set atop one of the city’s tallest buildings, this high-elevation showcase gave new meaning to the phrase "fashion-forward." With panoramic views stretching from the Pacific to the mountains, the 40th floor wasn’t just a venue—it was a mood. As the sun dipped below the skyline, the floor-to-ceiling windows reflected sequins, patent leather, and perfectly contoured cheekbones with cinematic flair. Think Met Gala meets editorial dreamscape.

A Vision in Motion: Carly Frederick’s Creative Direction

Produced and creatively directed by Carly Frederick, founder of House of Carly Creative, the evening was more than a runway show—it was a full sensory experience. Known for her bold concepts and seamless execution, Frederick delivered a masterclass in storytelling through style. From model casting to soundtrack curation, every detail was dialed in. The result? A show that didn’t just unfold—it moved, captivated, and lingered.

Power and Precision: Irina Madan

First to hit the runway: Irina Madan, whose collection was a powerful opening statement. Her designs whisper luxury but strike with purpose—structured silhouettes, rich textures, and a rebellious feminine energy that turned heads without asking for permission. This was confidence in couture form, elegant with just the right edge.

Rebel Meets Runway: Romy Collection

Next came Romy Collection by Romy Huddleston, delivering a playful yet polished vibe. Her work married vibrant prints with sharp tailoring, layering in punky flair without losing sophistication. Huddleston’s aesthetic reads like a love letter to the rule-breakers of fashion—unapologetically bold, and joyfully expressive.

A-Lister Energy: Ashton Michael

Then came a jolt of star power from Ashton Michael, whose reputation for dressing icons like Beyoncé and Usher was well-earned on this runway. His collection radiated confidence—sleek, minimal, and razor-sharp. Think structured monochromes, high-shine fabrics, and silhouettes that looked engineered for movement. This was fashion built for impact, walking a fine line between armor and art.

Streetwear With Soul: Jevon Taylor of Love You Bye

Closing the evening was Jevon Taylor, founder of Love You Bye, whose work brought an emotional depth rarely seen in streetwear. With hand-painted details, poetic phrases stitched into garments, and a strong sense of storytelling, Taylor’s collection felt personal and profound. Each piece walked like a journal entry—intimate, honest, and unforgettable.

San Diego Style Takes Flight

From floor to ceiling, The 40th Floor Affair delivered on every level. It was stylish, cinematic, and significant. More than a night of fashion, it marked a cultural moment for San Diego—one that proved the local scene isn’t just evolving. It’s ascending.

Carly Frederick summed it up best:

“We don’t need to look to L.A. or New York for vision anymore. It’s right here. San Diego is ready.”

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