A New Chapter for Kalevala Jewelry Blooms at Copenhagen Fashion Week

In the quiet of the northern forest where mist lingers low and moss blankets the earth something timeless stirs. A seed splits open. A sprout reaches for the light. This image of emergence of growth against all odds is at the heart of Itu, the newest collection by Kalevala Jewelry. Unveiled during Copenhagen Fashion Week on August 6th 2025 the Itu collection is more than a design statement. It is a poetic exploration of transformation guided by Finnish nature and interpreted through the bold artistry of Martin Bergström.

Where Nordic Mythology and Finnish Handicraft Converge

Kalevala Jewelry has occupied a unique position in terms of design for a very long time. Born out of a desire to honor Finnish heritage and the power of women, the nearly 90-year-old firm is famous for its deep connection to myth, nature and to timeless craftsmanship. And now with Itu "sprout" in the Finnish language Kalevala takes a new step rooted in tradition but reaching unapologetically towards tomorrow.

Shown to a global audience during Copenhagen Fashion Week Itu is not just the introduction of a new collection. It is the introduction of a rebirth. Created by multidisciplinary Swedish-Finnish artist Martin Bergström the collection evokes a profound respect for the cycles of nature and a fresh sculptural modern aesthetic.

The History of the Sprout

To know Itu is to start with the seed. The whole collection begins with this core symbol. Whether in silver or matched with a pearl every piece exudes the unassuming power of something starting to grow but irresistibly strong.

Bergström's method begins not in CAD files and computer software but in paper and ink. Root and forest leaf freehand drawings evolve into abstract organic forms. Emerge is a collection that is both timeless and futuristic with pieces glinting in matte gold and silver like buried treasures deep in the earth.

"What I find really fascinating," Bergström continues, "is seeing how the natural motifs are interpreted into jewelry by the expert hands of the Kalevala goldsmiths. The pieces literally come to life when worn, made for all, for both men and women, so that any person can dress themselves in a piece of nature."

From Forest Floor to Fashion Week

Kalevala's decision to debut Itu during Copenhagen Fashion Week is a bold move for the brand. Fashion weeks are wont to fete spectacle but Kalevala offers something more subdued and more enduring. Itu does not speak through excess but through connection.

The soft glow of handmade glass pearls crafted in Helsinki from durable Murano glass—mimics moonlight. Textures call to mind lichen bark and wet leaves. The jewelry does not shout, it murmurs. And in that whisper it becomes unforgettable.

Each one unique in itself mirroring the uniqueness of each new start. In a perfection-obsessed society Itu finds beauty in imperfection. These are to be worn not shown. They are sensually intimate and designed to develop with the wearer.

Design with Soul and Sustainability Real luxury now is as much about intention as it is about appearance. Itu accomplishes both. The collection is handcrafted in Kalevala's Helsinki workshop from recycled silver and silver-plated gold. It's a sustainable practice that extends Kalevala's dedication to social production without sacrificing richness of design or sophistication.

Its charm lies in personalization. Hoops and pendants can be additionally ornamented with pearl seeds or small engraving plates. It is a line that grows with you to celebrate milestones or inner transformation. If you opt for a statement piece or a simple charm, each one becomes a highly personal piece.

Aino Ahlnäs Kalevala's Creative Director states "This new collection celebrates our heritage of bravery with a new fresh addition to our collection. Full of textures and whimsical combinations Itu offers us meaningful jewelry for everyday life intended to be worn, loved and perhaps one day passed on.".

A Timeless Vision Reimagined

At its core Itu is a contemporary reworking of the pearl. Often the most old-fashioned of adornments pearls have been around for centuries symbolizing wisdom, purity and strength. In Kalevala and Bergström's hands the pearl is anything but traditional. It is paired with irregular shapes, incised metals and unexpected elements to create jewelry that defies classification.

The resulting collection is as adaptable as it is symbolic. The pieces look good with minimalist Scandinavian wardrobes and dramatic avant-garde statements alike. They layer or stand alone. They shift effortlessly from day to night from city street to forest path.

Why Itu Matters Now

There is something very timely about Itu in 2025. We live in a time when change is inevitable and personal transformation is both intimidating and inevitable. Itu is not going to provide easy solutions but it provides a sort of gentle prodding. It reminds us that something lovely can arise out of difficulties, that change is seldom easy and that change is usually a matter of very tiny beginnings.

For those who adore design with story and ornament with symbolism Itu is not jewelry. It is an invitation. An invitation to start anew to revere where we have been and to honor where we are headed. As the lights dim at Copenhagen Fashion Week and the final looks sweep down the runway Itu will remain rooted, glowing and quietly powerful. Just like the seed that started it all.

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