5 Lead Generation Ideas for Home Improvement Businesses

Customers keep your business going. Attracting new leads, therefore, is necessary for success and growth.

Generating leads, however, isn't easy. Becoming visible to customers can be challenging enough, let alone obtaining new leads and closing sales.

If you're looking for ways to attract leads effectively, don't take the easy route by turning to lead generation websites for home improvement companies. They aren't always the ideal way to obtain quality leads. What's more, they may not provide you with the kinds of leads you need - your ideal clients.

Instead of relying on home improvement lead generation companies, such as Angi (formerly known as Angie's List), use a combination of effective strategies to build a sustainable and solid network from the ground up.

Here are a few suggestions that you should keep in mind:

Optimize Your Website for User Experience and SEO

Search engine optimization (SEO) is essential when looking for the best advertising for home remodeling and improvement; search engine optimization (SEO) is necessary. Every month, hundreds of thousands of homeowners in the United States conduct searches for a remodeling contractor or renovation service.

How will these people find your remodeling company? SEO can help.

Although heading tags, title tags, and keywords still matter, search engine optimization is more than those three mentioned attributes. Google has more than 200 search ranking signals.

Here are some things you should focus on to get your home improvement business on the first page of the search results:

• Page speed
• Webpage content quality and length
• User experience
• Quality backlinks
• Search intent

If you're unsure how to do SEO, turn to a digital marketing firm or a white label SEO agency for more outstanding results.

Implement a Referral Program

A grassroots marketing tactic you could implement is a referral program. This strategy can do wonders for your sales pipeline.

Your goal should be to develop a compensation plan for your existing customers that would encourage or push them to go out of their way to refer you to new businesses.

The program doesn't have to be complicated. If an existing customer sends a new customer your way, offer them a simple cash reward or a gift card.

Before getting those gift cards for your referral program, make sure the reward is significant enough to compel people to take action. No one's going to go out of their way to tell their friends, family, and neighbors about the excellent job you did or your home improvement services if you promise to give the referrer a measly $5 gift card.

Of course, the amount of money you're going to give has to make sense for your home improvement company financially. You can't give away cars for every customer referred to you. Give a reward that's reasonable for customers and won't cost your business an arm and a leg.

If you're going to launch a referral program, make sure that you're already delivering stellar service. People can't refer your home remodeling business if the work isn't good. You should also utilize tools to improve your communication and referrals. A comprehensive lead generation system can help you track referrals, send automated follow-ups and reminders, and optimize your referral program for maximum results. Further, actively asking for referrals from satisfied customers can also help increase your chances of getting new leads.

Promote a Special Offer on Facebook

Another lead generation and ad strategy you should consider is to leverage Facebook to promote a special offer. 

The goal of a special offer is to provide something that will not make you a ton of cash upfront but rather something that gets your foot into the door of your customers. You can call this a loss leader. Once your sales team's on-site, it's their responsibility to upsell the customer should the opportunity present itself.

Take note that this social media tactic requires some money to pump into Facebook ads. The results, however, can be worth the investment if you implement the strategy correctly.

Get Your Business Featured in a Local Magazine or Newspaper

Pitch your home improvement business to local newspapers and magazines. Promote your brand as a local business with a history of helping homeowners and a proven track record. You could also talk about some common obstacles people in your area face when improving their houses. Any story that helps people solve their problems would provide good exposure for your business.

Add Compelling Calls to Action (CTAs)

If you'd like to find out which people are interested in your home improvement business, you'll have to provide them with a way to express their interest. You, therefore, should put clear calls to action on your website. By including clear CTAs that tell website visitors to perform a specific action, you can uncover qualified home improvement leads. Gathering this information will also help you create an e-mail list, which helps send updates about your brand and services.

Don't spend money on lead generation companies that promise you hundreds or thousands of leads for your home improvement business. Implement these five strategies instead.

Related Article:

• Home Improvement Ideas
• Exterior Home Improvements