Factors to Consider When Choosing Custom Tea Packaging

Drinking tea has many benefits, and drinking a cup or two every day can be right for you. Tea is a very flexible drink. You can have it in the morning when you need to wake up or in the evening when you need to unwind after a long, stressful day. Since the drink is so popular, more and more people are dipping their toes into the tea business. Before starting a tea-related business, there are so many things to consider, including the tea flavors to offer, the right pricing, and other related items. Another essential thing to consider is the packaging. In this article, we will take a look into some of the most important factors to consider when choosing custom tea packaging. 

Protection is Key

Some companies sell their tea in loose-leaf form, which allows customers to adjust their beverage's strength. Loose-leaf tea is quite popular among tea lovers. But since loose-leaf tea is loose inside its container, it would be better for companies to invest in custom tea packaging that protects their products from external elements. Some manufacturers produce high-end packaging that protects the products from various hazards. 

Packaging must protect your tea products, loose-leaf or not, from different elements such as heat, sunlight, moisture, and fungus. You must ensure that your items are not contaminated and that the taste and freshness remain unaffected from packaging to transportation, distribution, and consumption. Some packaging has pretty functional features like tear notches or resealable zip closures to ensure that the tea stays fresh throughout the entire process. 

Color and Branding

Another vital thing to consider when choosing tea packaging is branding. Will your brand appear on the bag or pouches? What color do you want to be associated with your brand? As a business owner, you should view product packaging as another way to market or get your brand out there. This sentiment holds even for those in the tea business. Fortunately, there are many companies out there that provide solutions to such problems. You can present your loose-leaf teas in a bag or pouch with a built-in strip or oval window. Besides, there are printing services that can add catchy and unique labels to your packages. Printing a label on bags or containers, and assigning a color representative of your brand, is a great marketing strategy because it can help customers be familiar with your brand and eventually buy from you. 

Tea businesses should place careful thought into the color of their packaging. Choose a color that would make your product stand out from other products on the shelves. Perhaps gold or metallic finishes, or maybe a bold color like red may appeal more to consumers. We all know how annoying it can be to shuffle through the kitchen pantry trying to find a specific item. But if your tea packaging is colorful, it'll stand out from the other things and be easier to find. 

Packaging Size

The size of your packaging is also another thing to consider. To start with, business owners like you should collaborate with experienced packaging manufacturers to see whether their label size works well for the packaging. The labels should be large enough to be noticed, but not too large that it takes up the entire package. Once you're able to figure out the label size, the next thing you need to look into is the size of the packaging itself. Tea packaging comes in various sizes to fit all types of needs, but you need to put the consumer in mind when deciding on this. People don't need economy-sized tea packages for their homes, so it might be smarter to choose large packaging for companies and wholesale distributors and small packaging for homeowners and small-scale distributors. 

Storage is a factor that affects sizing. If a package is too big, you won't be able to store it away quickly and neatly. Fortunately, manufacturers nowadays have come up with different solutions to possible storage issues. For example, manufacturers have come up with stand-up pouches, which are an excellent option for creating more storage space. Stand-up pouches are also very user-friendly because you can grab the product and put it back in the pantry once they're done using it. Another great option to keep pantries organized would be bags. Loose-leaf tea packaging bags are lightweight and easy to use. People can store them away to create additional space whenever necessary. As we have mentioned earlier, many custom tea packaging comes with functional features like resealable zippers, so people don't have to worry about the tea spilling. There are packaging with airtight seals to keep products fresh for a long time as well. 

Promoting Sustainability 

Many people try their best to be more environmentally conscious. This is true for most consumers nowadays. Everyone is becoming more and more aware of the impact their purchases have on society and the environment. For this reason, companies around the world have started to cater to this type of consumers by investing in sustainable products. Manufacturers now produce eco-friendly bags and pouches more than a tin container, as the latter tend to sit in landfills for years and years. High-quality eco-friendly custom tea packaging can protect tea against deterioration and keep it from spoiling. Some packaging even keeps essential oils from seeping into the bag, which means the tea's flavors will last longer. If you invest in biodegradable paper packaging solutions, you'll be able to attract a niche group of environmentally and socially conscious consumers.

Owning and managing a tea business is not easy. As an owner, you rely on many factors that can contribute to the success of your business. One crucial factor is the packaging. Investing in functional packaging ensures that your products are not only safely transported but look stylish when it's up on the shelves. More business owners should invest in customized packaging. It is a unique marketing tool that works effectively to grow your business. 

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