
Families are incredibly picky when it comes to renting a home. Why? Well, usually, they are the ones who do not prefer moving locations frequently and, of course, they have to pick the best place to raise their kids. So they need to be strict in choosing a home, even if they're renting.
Now, despite this inherent pickiness, families are still one of the best customers around because of their long-term stay and usually stable income, which means you won't have to deal with marketing for new clients repeatedly. So in this article, we'll take a look at how to create the best kind of rental home that will make your rental feel homier for families looking to find a forever home.
Pick the right location.
As a property owner, before you start creating or refurbishing a specific property to fit a family's needs, you must first determine if it's the right location for them. How? Well, there are a few considerations: proximity to essential establishments, crime rate, and neighborhood.
Important establishments for families include hospitals, schools, and even churches. A school is one of the most important considerations for moving families because they need to send their children somewhere to get an education, right? So the reputation of the school would also matter.
The same goes for hospitals, which, of course, is a vital necessity, not for the children, but the entire family. The area should preferably have recreational places like parks, playgrounds, and possibly even a mall where the family could enjoy their free time together.
The crime rate is yet another essential aspect of the location because you won't voluntarily expose your family to a dangerous environment if necessary. So areas with known gangs of thugs would be a no-no for those with children.
The neighborhood is a subjective consideration, but it is something you should think about as well. Some families prefer a quiet area, while others choose to be actively involved in their neighborhood activities.
Size Matters
Pew Research found that in 2019, the average American household finally started increasing for the first time in 160 years; family size is now at least four or more, with more families now opting to live with their extended families to a certain degree. Meaning a bigger house is necessary. You must account for rooms for the parents, possibly 2-3 children, and even one guest house. Depending on how much money you're willing to put in for the investment.
Complete appliances and furniture
Some landowners offer bare homes and apartments, but tenants will almost always go for units and houses that are already fully-furnished. When you put up a rental home that already has all the right furniture a family might need, you're taking a load off your prospective tenants' chest. This way, they won't have to shop for furniture and move in right away once they sign the lease agreement.
College students and single professionals might be okay with spending a few weeks curled up on the floor or a bean bag chair. Still, families will undoubtedly value reasonable comfort and convenience, such as that provided by a fully-furnished rental home.
Outdoor Amenities
As discussed earlier, families are always looking for value-adding amenities in rental homes that will somehow improve their family life quality. So if you want to make a compelling offer, provide food options for outdoor conveniences.
To do this right, you need outside help. No worries, since nowadays it's gotten pretty easy to search the internet for services like 'deck builders near me' or 'pool designers in my area.' Try to think of amenities that will improve the experience of living in your property.
For example, you might want to make an outdoor barbecue available if there are no nearby galleries. Additionally, a hot jacuzzi on the deck might not be a bad idea if the winters in your area get a little too brutal.
Now, adding all these 'extra' amenities will allow you to raise the value of your property, but make sure not to overdo it, too, especially since renters do not have that much disposable income for skyrocketing rental fees.
Price
Again, you have to be careful about spending too much money on upgrades that might force your hand into offering rental fees that not many families can afford. All the necessary furniture and a few outdoor amenities like a deck and a backyard wouldn't hurt, but going above and beyond would only be useful if you're targeting a high-income demographic.
In the end, concessions as to rental price will ultimately depend on how much you invest and how much you're expecting to earn from your rental business.
Families are picky, but they can also be pretty easy to please once you know what they're looking for in a home. Just get to the bottom of what's essential for a family, and you can't go wrong.
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