A new kind of travel experience is gaining speed across America. After years of luxury resorts and destination hopping, discerning travelers are rediscovering the open road. Yet this is not the road trip of the past. Gone are the fast-food stops and crowded rest areas. The modern journey celebrates freedom, craftsmanship, and curated indulgence. It is about exploration with intention, not excess.
At the forefront of this renaissance is HunterMoss, the travel brand redefining how the world sees the great American drive. Their approach transforms classic motoring adventures into immersive design-led experiences that combine the thrill of the journey with the refinement of world-class hospitality.
A Journey Designed for the Modern Explorer
For HunterMoss, the magic of the road lies in its rhythm. Each itinerary is crafted for travelers who crave connection and discovery. The company’s philosophy is simple yet compelling travel should feel alive.
Guests journey in small hosted groups, driving an exceptional fleet that includes the Ferrari 296 GTS, Lamborghini Huracan Spyder, and Aston Martin Vantage F1 Roadster. These cars are not just about performance. They are keys that unlock rare access to destinations most travelers never experience.
From exclusive vineyard tours and private architectural visits to dinner at Michelin-starred restaurants, every moment is orchestrated with precision. An expert concierge team ensures that the logistics fade into the background, leaving space for what matters most immersion, beauty, and authentic connection.
Beyond the Destination
The appeal of the HunterMoss experience lies in the seamless balance between motion and stillness. While the drive is thrilling, the stops along the way reveal a deeper narrative.
Guests might wake up in a glass-walled suite overlooking the Pacific coastline, enjoy a private tasting at a family-owned winery, or wind through canyons that glow gold in the late afternoon sun. Each journey captures the character of the region through thoughtful details of local artisans, seasonal menus, and stories that bring the landscape to life.
Luxury here is not about extravagance but intention. It is the art of traveling well, where design, culture, and comfort meet authenticity.
European Roots and American Horizons
HunterMoss first gained international acclaim for its European itineraries, which wove through Switzerland, Provence, and the Italian Alps. Those journeys became synonymous with refined adventure, drawing travelers who valued both the destination and the drive.
Now the brand turns its attention to America, unveiling a new collection of 2026 curated driving tours that celebrate the country’s vast and varied beauty. Each route has been designed with a storyteller’s eye, epic landscapes, remarkable hotels, and encounters that reveal the essence of place.
California’s Wine Valleys
The California itinerary meanders through the golden vineyards of Napa and Sonoma, where travelers pair driving perfection with the sensory pleasures of the region. Mornings begin with the hum of a V8 engine and end with candlelit dinners under the stars. Boutique hotels, artisanal winemakers, and private tastings create a tapestry of refined simplicity that embodies the California spirit.
The Spirit of the Southwest
In New Mexico, the desert becomes the destination. Here, vast skies and red rock horizons set the stage for a journey of quiet intensity. The route weaves through Santa Fe’s creative enclaves and ancient pueblos, combining cultural depth with serene luxury. Evenings unfold in design-forward desert lodges where modern architecture meets the raw poetry of the landscape.
Through Utah’s Mountain Roads
The Utah journey celebrates elevation in every sense. Drivers ascend winding alpine roads framed by forests and sandstone cliffs, pausing in mountain towns known for their art scenes and culinary innovation. It is a celebration of contrast, the exhilaration of the drive and the calm of untouched wilderness. HunterMoss ensures each stop captures the authenticity of the region, from local farm-to-table dining to stargazing in crystal-clear mountain air.
The Future of Refined Adventure
The rise of luxury road trips reflects a larger movement in travel. Today’s traveler seeks meaning, not just mileage. They want to move with purpose and connect with the world in ways that feel both spontaneous and considered.
HunterMoss captures this spirit perfectly. It invites guests to experience the road as a living gallery, where every curve offers a new perspective and every stop tells a story. The result is travel that feels both freeing and grounded, thrilling yet deeply personal.
In an age where time feels like the ultimate luxury, the road offers some rare space to breathe, to see, and to feel alive. And with HunterMoss leading the way, 2026 may just be remembered as the year the American road trip became an art form once again.
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