If there’s ever a night to go full glam, it’s Halloween. Forget fake blood and cat ears—this year, CVS Halloween makeup is giving us red carpet-level transformations that rival the Met Gala (just with a little more glitter and a lot more candy).
This October, CVS has teamed up with major beauty icons—Stranger Things x CoverGirl, Wicked x KISS, and a ’90s-inspired Maybelline revival—to bring Hollywood drama straight to your vanity. The best part? Every look is bold, expressive, and completely affordable.
Stranger Things x CoverGirl Upside Down Chic
If you’ve ever wanted to channel Eleven’s fierce stare or Vecna’s shadowy aesthetic—without, you know, the nightmares—CoverGirl’s Stranger Things collection is your portal to the Upside Down.
This limited-edition line leans into the eerie-glam trend: metallic eyeshadows, matte black liners, and red tones so deep they might just hypnotize. The packaging alone feels collectible, and the payoff rivals department store formulas.
The standout? The red shimmer palette. One swipe and you’re suddenly telekinetic (or at least look like it). Pair it with a neutral nude lip and a bold brow, and your Halloween makeup becomes a full-on mood. Think sultry sci-fi heroine, not high school costume contest.
Whether you’re headed to a costume party or just want to be the most striking guest at the pumpkin patch, this CVS Halloween makeup collab proves that you can go dark and dramatic without sacrificing your budget—or your dignity.
Wicked x KISS Rock ’n’ Roll Royalty
For those who prefer their Halloween looks loud, unapologetic, and dripping in attitude, the Wicked x KISS collection was basically made for you. It’s as if someone bottled up the glam-rock chaos of the 1970s and said, “Add eyeliner.”
This collection features dramatic lashes, smoky metallic pigments, and glossy finishes that scream stadium lights and guitar solos. It’s not for the timid—but that’s exactly the point.
Pro tip: Start with the silver shimmer liner and go heavy on the mascara. Then, finish with the black lipstick for a head-turning effect that feels equal parts runway and rebel. If you’ve ever secretly wanted to dress like a rockstar, this CVS Halloween makeup drop gives you permission. Pair it with leather pants and your best “I’m with the band” smirk.
And here’s the truth—they nailed the balance. It’s edgy enough for a dramatic costume, yet wearable enough that you can rock it again for New Year’s Eve (or a particularly bold Friday night).
Maybelline ’90s Nostalgia with a Modern Twist
The ’90s are having a serious moment—again. Maybelline’s nostalgic new line at CVS embraces everything we loved about the decade: glossy lips, shimmery eyes, and just the right amount of rebellion.
Expect the return of frosted mauves, plummy blushes, and the kind of brown lip liner that would make a young Drew Barrymore proud. There’s even a metallic pink eyeshadow duo that practically hums the Spice Girls theme song.
This collection proves that nostalgia and sophistication can absolutely coexist. Blend the throwback colors with modern application (less frosted everywhere, more polished sheen), and you’ve got the perfect beauty look for an elevated Halloween dinner party or a chic night out.
These CVS Halloween makeup finds are also great for everyday glam—because who says you can’t relive your mall-rat glory days on a Tuesday?
Get the Look CVS Beauty Artist Tips
CVS isn’t just stocking shelves with products this year—they’re sharing actual pro tips from their in-house makeup artists. A few of our favorites:
For bold color payoff: Apply shimmer shadows with your fingertip instead of a brush. The warmth intensifies pigment and gives a studio-lit finish.
For statement lips: Use a bit of translucent powder over your lipstick to prevent smudging during the night’s inevitable candy (or cocktail) indulgence.
For instant lift: A light dusting of highlighter on the temples and under the brow bone pulls your entire look together like a ring light in real life.
These small tricks make your CVS Halloween makeup look less “trick-or-treat” and more “Hollywood premiere.”
Affordable Drama, Delivered
Halloween can be chaotic—between the costume planning, party invites, and snack-stockpiling, who has time for a makeup shopping spree? CVS gets it. The retailer’s same-day delivery and buy-online, pick-up-in-store options mean your transformation can happen in hours, not days.
With promotions like BOGO 50% off and 2-for-$8 candy deals, you can grab a few beauty must-haves while stocking up on chocolate. Convenience may not sound glamorous, but trust us—there’s nothing chicer than being prepared.
The Final Touch of FINE
What makes these collaborations feel so right is their spirit: they celebrate individuality, fun, and transformation—the same things that make Halloween so irresistible. Whether you’re painting yourself into a gothic goddess, channeling your inner KISS frontman, or reliving your best ’90s moments, CVS Halloween makeup makes it all possible with zero stress.
This October, skip the overpriced costume store and head straight to the beauty aisle. Because sometimes the best transformations don’t come from a mask—they come from the perfect palette.
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