This Mall In San Diego Gets A New Shop: John Varvatos

It has been said, "Life is a disease, and the only cure is rock ’n’ roll." Designer John Varvatos embodies this way of thinking, as seen in his men’s high-end lifestyle wear. Fashion Valley Mall, located in the heart of San Diego, is unveiling the John Varvatos store Saturday, August 15. Fashion in Southern California is of a wide range, but trendy rocker is by far the sleekest and sexiest look a man can pull off. Varvatos’ designs exemplify just this, as seen in his footwear, bags, outerwear, eyewear, footwear, and even fragrances. The collections that will be available to purchase in the store are rock-infused, with a laid-back touch. This is the ideal style for men to wear in San Diego, either for a night out on the town or a casual date.

John Varvatos first revealed his designs back in 2000, and since then, he has won numerous awards, including GQ’s "Designer of the Year". Not only has he made a name for himself in the fashion community, but he has in the music industry as well. In 2014 John Varvatos records was launched, as he had a craving to enter the insane world of music. Being a music junkie, his desire to find the next big artist came to life. Unlike many music labels in today’s day and age, Varvatos aimed to nurture and partner with young bands and artists alike. Zac Brown was one of his first signees, which points to a promising future. Combining his passion for music and fashion is sure to produce amazing music in the years to come.

Fashion Valley prides itself in being an extremely high-end shopping center, and with the addition of John Varvatos they are strengthening this image. Other locations can be found in solo boutiques or lavish retail stores. In addition to his own designs, Varvatos has collaborated with Converse and Chrysler. The limited edition car that bears his own name embodies his style with leather upholstery and diesel stitching…both of which are present in his exclusive designs. Varvatos’ shared love for cars, music, and fashion, are why so many men are drawn to his unique collections.

At this year’s New York fashion week, John Varvatos took his collection to the runway. While he typically debuts his collections in Europe, he found this to be a great opportunity to bring back the effortless British rocker look to the states. Whether every man admits it or not, they have at one point in their life dreamed of being a rock star. It is for this reason that Varvatos gave his collection a rockin’ vibe. The Washington Post named him to be the most valuable player of New York Fashion Week, as his show radiated prominence and inventiveness.

San Diegans everywhere should rejoice in the fact that John Varvatos has finally made his way to our part of Southern California. Whether you are familiar with his brand or not, take some time out of your day to visit his newest location at Fashion Valley. 

Fashion Valley Mall Address: 7007 Friars Rd, San Diego