When The Travel Agency first opened its doors in New York City it wasn’t just selling cannabis. It was curating experiences. From Union Square to Downtown Brooklyn and Fifth Avenue each location became a sanctuary for design lovers, art aficionados and cannabis enthusiasts. Now with the debut of its most daring and design-forward location in SoHo The Travel Agency takes its mission even further by blending luxury, culture and community into a retail destination unlike any other.
Why SoHo Is the Perfect Backdrop for a Cannabis Revolution
SoHo has long been New York’s creative heartbeat. A neighborhood once pulsing with the raw energy of Basquiat and Keith Haring now serves as the canvas for The Travel Agency’s newest expression. Located at 598 Broadway just south of Houston Street this flagship store is a love letter to downtown artistry and architectural ambition. It reimagines the cannabis shopping experience with an elegant and immersive atmosphere that feels more like a modern museum than a dispensary.
Retail Design That Transports and Inspires
The store’s design is the result of collaborations with some of today’s most visionary creative studios. Leong Leong Architecture lends the space a signature minimalist elegance. A luminous arcing ceiling sweeps across the room casting a soft ambient glow that evokes serenity and sophistication. Product displays are housed in curated vitrines that create the feeling of an exhibition space rather than a retail counter.
Big Heavy Studios contributes bespoke display elements that elevate each product into an artistic showcase. Adding to the atmosphere is a kinetic art installation by Andrew Zolty of Breakfast Studio. This interactive piece pulses with real-time data offering a living rhythm that reflects the vibrancy of downtown New York.
The Bong Gallery Blends Function with Sculpture
At the heart of the store is a bold concept that redefines functional cannabis art. The Bong Gallery is a curated space that blurs the line between sculpture and ritual with works by international designers and artists.
Serena Confalonieri of Milan brings psychedelic color and a playful sophistication to her pieces which challenge the conventions of cannabis tools. Juxtaposed with her designs is Juan Manuel Carmona’s OLMi Bong a surreal creation that weaves together humor, cultural identity and political commentary. These are not just smoking devices but stories captured in glass and clay.
More Than Retail A Mission Rooted in Equity
The Travel Agency has never been content with simply offering premium cannabis. Its mission is rooted in supporting social and economic equity in the cannabis industry. The SoHo dispensary proudly operates under New York’s SEE program ensuring that opportunities in this growing market are accessible to historically marginalized communities.
Through intentional hiring local partnerships and community reinvestment the brand demonstrates how socially responsible retail can drive meaningful change. This commitment is evident in every location and especially in SoHo where the experience feels curated not just for the individual but for the community at large.
Cultural Credibility Backed by Recognition and Partnerships
Since its founding in 2023 The Travel Agency has become a cultural tastemaker in cannabis and beyond. The brand has received multiple Clio Awards for retail design brand identity and public relations. Its founders have also earned personal accolades. Paul Yau was named a Notable Leader in Cannabis by Green Market Report and Arana Hankin-Biggers was featured in Inc. Magazine’s 2025 Female Founders 500 list.
Media recognition has followed with appearances in The New York Times People Magazine Time Out New York Design Milk and more. But perhaps the strongest indication of the brand’s cultural impact is its list of partnerships. The Travel Agency was the first cannabis brand to sponsor the New York Film Festival and has supported events such as All Things Go Music Festival New York Fashion Week and even the Met Gala after-party hosted by Doechii and Janelle Monáe.
The SoHo Store Launch Is a Defining Moment
The opening of The Travel Agency SoHo represents more than a new retail location. It signals a broader evolution in how cannabis can be experienced, appreciated, and integrated into sophisticated urban life. With its ribbon-cutting on May 7 and grand opening celebration on May 28 the SoHo flagship introduces a model that merges art, hospitality and accessibility.
The store invites visitors to explore not just a product but a lifestyle. Whether you are canna-curious or a seasoned connoisseur, this space welcomes you into a curated environment where design and culture intersect seamlessly.
Visit the New Flagship in SoHo
Located at 598 Broadway, The Travel Agency SoHo is open to all who seek a refined and enriching cannabis experience. With a gallery-like setting, masterful product curation and a team of expert budtenders, it delivers something rare in the retail landscape an experience worth remembering. This is not just a store. It is a destination.
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