7 Benefits of Video Marketing You're Missing Out On

Online marketing is becoming increasingly crowded and competitive, and brands are always in search of ways to stand out from their competitors. The savviest marketers inevitably turn to video, which has proven to be a game changer when it comes to engagement and conversions.

If you haven’t embraced the numerous video marketing benefits yet, now is the perfect time to get started. Otherwise, you could be missing out on these seven benefits.

1. Video Is a Customer Education Tool

For consumers, the internet is the ideal research tool when they want to learn more about products and services (and the companies that make them). Brands that use video can provide customers with the information they seek, becoming a valued source of information for prospective customers.

2. Video Makes Email Campaigns More Effective

There are more than 347 billion emails sent each day. That’s well over 40 per person per day. Unsurprisingly, a significant number of these go unread, especially marketing emails. You may have noticed this when analyzing your open and click-through rates.

One way to fix this is to integrate video into your email campaigns. Emails that use video have much higher open and engagement rates than those that do not.

3. Video Boosts Conversion Rates

If you want to increase conversions, consider adding video to the customer journey. Simply adding a video to a landing page will improve its performance metrics and increase that page’s conversion rates. 

By incorporating persuasive video production content into your pages, you can sway customers who are in the decision-making position. The right video can turn a shopper into a lead — and a lead into a sale.

4. You’ll Earn More Shares with Video

People love to share videos with others. Mobile users in particular will frequently pass videos on to others. So if you create exciting video content, there’s a good chance of it reaching a wide audience. 

If your goal is to increase brand awareness, earn social shares, and broaden your audience, add videos to your social media marketing strategy. The shares you earn may increase the number of followers you have and improve engagement on your own page.

5. Video Can Increase Traffic and SEO

Search engines like Google tend to give content with optimized videos a higher ranking, which helps increase traffic to your site. In turn, those same videos boost metrics such as time-on-page and conversion rates, which are also ranking factors for Google.

Additionally, YouTube follows Google as the second most popular search engine online. If you publish videos there as well as on your own website, you can increase their discoverability.

6. Video Can Enhance Your Backlink Strategy

When you include videos in your content, you boost traffic, search rankings, and engagement. By adding video to your content, you also create a link magnet, which is an important benefit if one of your marketing goals is backlink outreach.

This is valuable because Google considers domain authority when it determines how to rank websites. Domain authority is a measurement of your content and whether it adds value to relevant discussions or not. There are several factors that go into this, including backlinks, which are seen as an endorsement of your site and content.

7. People Trust Video

Video increases trust among consumers because it can be used to provide proof of the claims you make about your products and services. When a customer is able to see a product in action, they are more likely to purchase it than customers who may have simply read about it. This is why product demo videos, explainers, and customer testimonials are so important to winning over customers.

It isn’t simply that video convinces customers to make purchases — customers will also feel more confident when they buy.

Align Video Strategy to Desired Outcomes

To experience the benefits of video marketing, start with the outcome you want to achieve. The seven benefits listed above are just a sampling of what you can accomplish with the right video marketing strategies. The possibilities are virtually limitless. However, you have to create the right video and serve it to your target audience on the right platforms.

For example, explainers, tips and tricks, and demonstration videos are ideal for customer education. A corporate overview video can increase brand awareness, which will increase engagement, traffic, and conversions. Instructional content earns backlinks. 

Once you solidify an alignment between your strategy and goals, you will be able to maximize the benefits of video marketing.

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