The PGA TOUR’s celebrated stop at Torrey Pines is back, and tickets for the 2026 Farmers Insurance Open are officially on sale. From January 29 through February 1, San Diego will once again host one of the most exciting weeks in golf, blending world-class competition with a vibrant social atmosphere that attracts fans from around the globe.
With its Thursday start and Sunday finish, the tournament offers four days of extraordinary play against the backdrop of Southern California’s most iconic coastal setting. For golf enthusiasts and lifestyle seekers alike, the Farmers Insurance Open has become more than a tournament. It is a premier event where sport, luxury, and leisure converge.
A Tournament That Captures San Diego at Its Finest
Torrey Pines Golf Course is legendary, not only for its beauty but also for its role in golf history. The South Course has tested the best players in the world, serving as a stage for unforgettable PGA TOUR victories and dramatic US Open finishes. In late January, it transforms into the heart of San Diego’s social calendar.
The Farmers Insurance Open combines the thrill of competition with the atmosphere of a festival. Guests stroll along the fairways under the winter sun, sip wine and cocktails at hospitality venues, and watch the best golfers in the world showcase their skill against breathtaking ocean views. For many, it is as much about the experience as it is about the leaderboard.
World Class Competition Returns
Harris English, the reigning champion and a Ryder Cup Team USA qualifier, is expected to defend his title in 2026. His return adds excitement to a field that will once again feature top international players.
The first two rounds, known as Full Field Days, guarantee fans the opportunity to see the entire field compete across both the North and South Courses. Once the cut is made, all eyes turn to the South Course for Championship Days, when the drama intensifies and the champion emerges.
From the opening drive on Thursday to the final putt on Sunday, the week promises unforgettable moments for golf fans and newcomers alike.
Tickets That Elevate the Experience
One of the hallmarks of the Farmers Insurance Open is its range of ticket options, catering to every kind of attendee. General admission grounds tickets start at $60 per day, offering access to watch golf up close in one of the most beautiful settings in the sport.
Families will appreciate that children 15 and under receive free admission with a paying adult, making it a welcoming event for all ages. Discounts are also available for seniors and military personnel on Thursday and Friday.
For those seeking a more elevated experience, upgraded passes and hospitality packages turn a day of golf into a luxury outing.
Hospitality That Redefines Golf Spectating
The Canyon Club presented by Pechanga Resort and Casino offers panoramic views of the eighth and 17th greens along with all-inclusive dining and a full bar. Covered seating, televisions showing live coverage, and a lively atmosphere make it one of the most coveted spots on the course. Daily tickets begin at $415 on Thursday and Sunday and $475 on Friday and Saturday.
For those who want to be even closer to the action, the Front Row at Canyon Club provides reserved seats in the first two rows with in-seat beverage service. It is a front-row experience that blends comfort with exclusivity.
Another popular option is the ULTRA Pass presented by Michelob ULTRA. Located at the ninth tee, this venue features all-inclusive beverages, outdoor tables, upgraded concessions, and live coverage on television screens. Priced from $150 to $175 depending on the day, the ULTRA Zone is an ideal mix of social scene and golf action.
New in 2026 are the Casitas on 15, offering a private retreat-style setting for groups who want to enjoy the event in a more intimate environment. With customized food and beverage service, this option brings a touch of resort living to the tournament grounds.
More Than a Tournament
While golf takes center stage, the Farmers Insurance Open is also a lifestyle event. Visitors mingle with friends, network with colleagues, and enjoy the culinary and cultural highlights that make San Diego a world-class destination. The coastal setting adds a unique dimension, offering ocean breezes and stunning sunsets that make every round unforgettable.
Marty Gorsich, CEO of the Century Club of San Diego, describes it best. “Whether you are a die-hard golf fan or just looking to enjoy a day at one of the most beautiful spots in Southern California, there is something for everyone. The mix of world-class PGA TOUR golf and a vibrant social scene makes it a unique, can’t-miss experience.”
A Modern Approach to Attendance
All tickets for the 2026 Farmers Insurance Open are digital, reflecting the ease and efficiency of modern event access. Fans can purchase tickets online and load them directly to a mobile wallet, ensuring a seamless entrance to the course.
With demand for hospitality venues consistently high, fans are encouraged to purchase early, especially before the holiday season, to take advantage of advance pricing that saves up to 25 percent through January 6.
An Invitation to Experience the Best of Golf and Lifestyle
The Farmers Insurance Open is more than a stop on the PGA TOUR calendar. It is an annual tradition that captures the spirit of San Diego. From the roar of the crowd as a long putt drops on the 18th green to the laughter shared over cocktails in a hospitality suite, it is an experience that lingers long after the final trophy has been raised.
As January approaches, anticipation is building. With tickets now on sale, the opportunity to be part of one of golf’s most memorable weeks is here. Whether you come for the competition, the setting, or the social experience, the Farmers Insurance Open at Torrey Pines promises to deliver it all.
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