There is a rumor awry. Spread not by the surreptitious, but by the ardent midnight snacker— a secret that is rapidly being unwrapped by sweet-toothed lovers in San Diego. The Secret Cookie Service delivers warm and chewy, fresh baked cookies right to your door, anytime until 2:00 a.m. Started by agent Snicker Doodle, a former Ph.D. student at UCSD’s Department of Chemistry, the farcical delivery experience is a real draw. Texted orders are delivered by agents dressed in dark shades, white shirts and black ties. So popular is the cryptic cookie service that a new cookie stand opened in Mission Beach, offering cookies, ice-cream cookie sandwiches, and coffee—open from 6:00 p.m. until they sell out.

This article appeared in Making Waves: Twelve businesses that prove San Diego is an exciting place to build a business. For the complete list and more photos, pick up a copy of FINE magazine at a local retailer or order online.
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