Blog Engagement And You: How To Encourage More Interaction From

A well-engaged blog audience is an amazing asset. If you can post content on your website and be guaranteed that you’ll get views, reads, likes, comments, and plenty of clicks on your affiliate links, you’ve aced the monetization game!

But this isn’t an easy thing to achieve. Engaging the audience can be one of the most difficult parts of setting up and running your blog. You get clicks, of course, but very little else. And with no meaningful engagement on your posts, the idea that you can make a profit will always seem far away. 

So, how can you encourage more interaction from the people that follow you? How can you turn a good sized audience into one that’s strongly engaged and gives as much to your content as they take? There are quite a few things you’ll need to work on for this, but don’t be disheartened by that. The more changes you can make, the more powerful your engagement strategy will be. 

With that in mind, take note of the points below and apply them to your online presence. And if there’s one thing we’d like you to keep in mind about this, be sure to take your time in putting them to use. Increasing audience interaction is not an overnight job!

Double Check the Keyword Rank of Your Webpages

This is a good thing to investigate on a regular basis as it helps you track how well your content is aligned with your chosen keywords. You can very quickly and easily check things like this using a keyword rank tool, and completely for free as well. Just enter the page you want to check and the keyword you’re tracking and go from there. 

Pay attention to the results - they’ll have a lot to tell you. Indeed, if you’re ranking well for a keyword, it means a user has tapped in that same keyword, found your link in the results, and when they’ve clicked through, they’ve found what they’re looking for. 

That means the webpage content you’ve created is just the right thing. And knowing that users like your content, and find it valuable and attractive enough to click on it, will give you an advantage in encouraging interaction. 

Then Double Check Your Bounce Rate

Once you know your web page rank, you should also double-check your bounce rate. This will help you form a picture around the way your website has been designed. Namely, has it been designed in a way that keeps your audience on your site once they’ve clicked through? 

Bounce rate is a metric that tracks how many people are clicking onto your web pages but not staying for very long. Usually this is counted by how many pages a visitor has looked at before clicking back out again; if they leave after just the one, they’ve ‘bounced’. 

That can be a sign your content isn’t what they’re looking for, or that your content doesn’t follow what they want to do next. If you find you have a high bounce rate, you’ll want to target user search intent, and the journey a user wants to go on once they’re on your website. 

With this insight, you’ll be able to create content that encourages more interaction from them, and soon you’ll have that bounce rate heading downwards! 

Now Take Note of What’s Worked Well in the Past

It’s natural that some online content will perform better than others. Sometimes you can pour your heart and soul into a blog post, only to publish it and see the worst rate of engagement that’s ever been. On the other hand, posts you consider to be of lower quality than you really wanted them to be could have performed unexpectedly well. 

This is all to do with the perception you have of your own content, as well as your audience. Sometimes you have to put your own thoughts and feelings aside and really look at what makes a post do well. If you’re interested in turning a profit off of your audience, and no one could deny how satisfying it is to see lots of clicks and comments, defining these elements is the thing to focus on. 

Right now, break down the posts that have done well into their most basic elements. For example, how long the content was, what other media was included (videos, images, etc.), how enticing the headline was, when it was published, where it was shared - the list could go on and on.  

Once you’ve noted down what all of these posts have in common, you’ll start to see patterns emerging in the columns. Say you find that all of the best-performing posts were published around midday on a Wednesday. That could be a sign that your audience is most interested in seeing your content in this timeframe, seeing as this is when they’re most active. 

Test this theory out with a few new pieces of content. Publish them within this timeframe for the next few weeks or a couple of months and see how each post performs. If you notice that within a few hours to the day after posting, that not only are your views going up, but you’re getting a better rate of likes and comments too, you’ll be able to establish this as a contributing factor. 

Is There Anyone You Share an Audience with?

If so, it’s time to reach out and talk about collaborating with them. Sharing audiences with other bloggers, vloggers, and brands - both in and outside of your niche - is a great way to pool resources. It allows anyone involved in the collaboration to get a cut of the audience’s attention without straying away from your blog’s topic, tone, or style. 

And if either one of you has some loyal fans out there, they could be very excited about the content you’re about to produce together. That can lead to a bit of hype in the social media sphere, and that’s always a good thing to capitalize on. User-generated content is one of the best engagement types a blogger could ever see! 

Collaborating not only allows you access to each other’s audience, but it also maximizes the amount of people who will be exposed to your content. Depending on the amount of followers your collaborator has, you can be sure that at least that many new pairs of eyes are going to see your content. 

Of course, it’s unrealistic to expect that every follower will come over to check you out, but you can usually expect around 10-20% of them to give your website a look. 

And remember, be sure to choose your collaborator carefully. You want to work with someone who has a clearly engaged audience on their side; the kind that will see your content as having value because they trust the word of the person or brand they’re following. It’ll also be a boost to be a fan of this influencer yourself! 

See How Your Competitors are Building Engagement

What are the blogs in your niche doing to bring in more meaningful interactions? What methods are they using to make their audiences want to get involved? Take a leaf out of their books; there’s a lot to learn from a competitor!

When doing your research, consider as many different things as possible. For example, what kind of content do they make that brings in the biggest pulls? You should also think about the incentives these blogs make use of, such as giveaways and competitions, to build their profile amongst their audience. 

Think about how often your competitors create content, how they share it on social media, and what they do to draw attention. 

Is there a common way they craft their headlines? When sharing a blog post via Instagram or Facebook, how do they use captions to expand on the content and/or play on the emotions? Plus, what kind of video marketing do they invest in? Do they follow the trends and make sure they also get involved? 

The latter is something a lot of bloggers would benefit from doing, but it’s totally up to you the kind of content you want to make. And if you see another blogger doing very well on a platform like TikTok, you may want to follow their example and come up with a similar idea for short-form video content based on the blog posts you put out. 

Engaged Audiences are Happy Ones

They want to see your posts, they want to let you know they like your content, and they want to click on your links and help you make money. 

Engaged audiences are also more likely to buy products, if you bring them out, and donate to your blog to help cover domain and hosting costs. 

As such, focus on encouraging interaction from here on out. The more an audience wants to get directly involved, the more you can be proud of the blog you’ve built. 

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