The beauty industry is always innovating and coming up with new products to enhance our beauty. They have always used flashy packaging and trendy ingredients, but now the trend is shifting towards quality and sustainability. The products that do well are the ones that actually make our skin better; it's more than the trendy ingredients now. People are opting for kind and ethical companies that are eco-conscious and do not exploit animals. The focus is no longer just on looking good but on doing good, too. This has brought cruelty-free makeup into the mainstream market. So, if you are a beginner and try your hand at cruelty-free makeup, then you are at the right place to solve your queries.
What Does “Cruelty-Free” Mean?
Cruelty-free means products that have not been tested on animals at any stage of their production. Choosing cruelty free makeup supports brands that refuse to harm animals in the name of beauty, where your love for makeup doesn't cost animal suffering.
People often confuse cruelty-free makeup with vegan makeup, but remember, they are not the same thing. In vegan products, industries don't use animal ingredients, but in cruelty-free products, no animal is harmed in the testing process, so both terms are considerably different. Therefore, you should go for cruelty-free and vegan makeup products if you want an ethical makeup routine.
Why Go Cruelty-Free?
Every year, countless animals endure painful tests while companies check the safety of their cosmetic products. When we choose cruelty-free cosmetics, we show our support for animals and contribute to their protection.
Animal Welfare
Makeup brands often test their makeup products on animals, which is harmful to animals, as they suffer and sometimes die every year due to cosmetic testing. Going cruelty-free means we are standing with these animals and protecting them from any harm.
Better Transparency
Generally, you will notice that brands that make cruelty-free products often give a clear picture of their ingredients and packaging and maintain ethics very well.
Healthier Formulas
Brands that give assurance about cruelty-free products also use cleaner and nontoxic ingredients. These brands follow ethics that are not limited to testing.
Positive Environmental Impact
Nowadays, makeup products focus especially on sustainability because gone are the days when people only looked for makeup that was good for their skin. That's why more brands are using biodegradable packaging, eco-friendly ingredients, and less waste.
How to Identify Cruelty-Free Makeup
The beauty industry sells a lot of ethically marketed products, but can we really trust them all? Well, we have to look for certain things that would help in choosing cruelty-free makeup without risking sustainability.
Look for Certified Logos
You have to look for certain logos that ensure beauty products have the gold standard for cruelty-free makeup.
Leaping Bunny: This is the standard certificate issued by Cruelty Free International, and people can easily rely on it.
PETA’s Beauty Without Business: This certificate maintains a standard where the brands cannot conduct, commission, or pay for any tests on animals.
Choose Cruelty-Free (CCF): We can trust this certification, as it is an Australian organisation that makes sure beauty products don't use animal testing.
You should only trust those packages that have these certifications because the label “cruelty-free” is not always reliable.
Use Cruelty-Free Apps
Certain apps, such as Cruelty Cutter or Think Dirty, allow users to scan barcodes on a variety of products and determine instantly if they are cruelty-free. This is the easiest way to know if products are cruelty-free, and you can do it by scrolling through different aisles.
Building Your Starter Kit
Sometimes, it may seem like there are no cruelty-free cosmetics available, and you may lose motivation, but hey! You can find many brands that offer cruelty-free products and also better quality. Especially if you are a beginner, here is a simple cruelty-free makeup starter kit:
Primer: e.l.f. Poreless Putty Primer is one of the best primers you can ever get.
Foundation: The base of your makeup has to be the best for a smooth finish, and nothing is better than ILIA Super Serum Skin Tint (light coverage + SPF).
Concealer: Have some blemishes or dark circles? Well, getting your hands on Tarte Shape Tape (a cult favourite) would be the best.
Mascara: Curl your lashes and make your eyes look bold and beautiful with the help of Milk Makeup KUSH Mascara.
Lip Colour: Brands like Bite Beauty Power Move Lipstick make sure every lipstick has a colour that lasts longer without any cruelty.
Blush/Highlighter: RMS Lip2Cheek is perfect for everyone who wants a blushy cheek to shine through a crowd.
Eyeshadow Palette: To make your eyes pop, you need an eyeshadow palette from brands like Aether Beauty or Pacifica to stand out.
Cruelty-free makeup is one of the easiest and most powerful ways to say you support ethical and sustainable beauty. Get your hands on these products if you have not already because they are beneficial to both your skin and the environment. If you are just starting out, make a basic, eco-friendly makeup kit and start your makeup journey now!
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