Instagram is one of the most powerful platforms for promoting an attic remodelling business. Why? Because attic conversions are highly visual, emotionally driven, and transformational—exactly the type of content people love to scroll, save, and share. If used correctly, Instagram can become a consistent lead-generation channel for your attic or loft remodelling company.
Below is a practical, step-by-step guide to marketing your attic remodelling business on Instagram and turning views into enquiries.
1. Optimise Your Instagram Profile for Local Leads
Your profile is your digital shopfront. When someone clicks on your page, they should instantly know what you do, where you operate, and how to contact you.
Key optimisation tips:
Use a clear business name (e.g. Smith & Sons Attic Conversions – London)
Add your service area in your bio
State your main offer clearly: “Attic & Loft Conversions | Free Quotes”
Include a strong call-to-action like “DM us for a free attic assessment”
Add a link to your website or quote form
Use Story Highlights for:
Before & Afters
Reviews
Process
FAQs
This builds instant trust.
2. Post Before-and-After Transformations Consistently
Nothing sells attic remodelling better than transformation content. Before-and-after posts stop the scroll and make homeowners imagine what their unused attic could become and this will make your instagram standout.
Best practices:
Use carousel posts (before → during → after)
Add clear text overlays like “Unused Loft → Master Bedroom”
Write captions that tell the story of the project
Mention challenges (low ceiling, poor light) and how you solved them
Pro tip: Always ask permission from clients to film or photograph projects—it’s marketing gold.
3. Show the Process, Not Just the Finished Result
Homeowners don’t just buy the outcome—they buy confidence in the process. Behind-the-scenes content humanises your brand and removes fear around disruption and cost.
Post content such as:
Time-lapse videos of builds
Structural work (steel beams, insulation)
Staircase installs
Velux or dormer fitting
Day-by-day progress updates
This positions you as transparent, skilled, and trustworthy.
4. Use Reels to Maximise Reach
Instagram Reels currently offer the highest organic reach. Short, punchy videos showcasing transformations or tips can expose your business to thousands of local homeowners.
High-performing Reel ideas:
5-second before → after reveals
“3 attic conversion ideas under £30k”
“Mistakes to avoid when converting your loft”
“This attic was completely wasted space…”
Use trending audio, captions on screen, and keep most Reels under 15 seconds.
5. Educate Your Audience With Value-Driven Content
Position yourself as the expert by answering common attic conversion questions. Educational posts build authority and increase saves—one of Instagram’s strongest engagement signals.
Topics to cover:
Planning permission vs permitted development
Dormer vs Velux conversions
Typical attic conversion costs
How long attic remodels take
Best attic ideas for families, offices, or rentals
Mix static posts, carousels, and short talking-head videos.
6. Leverage Local Hashtags and Geotags
Instagram is a powerful local discovery tool if you use it correctly.
Use:
City-based hashtags (#LondonLoftConversion, #ManchesterBuilders)
Neighbourhood tags
Location stickers in Stories
Geotags on posts
This helps your content appear when local homeowners search or browse location-based content.
7. Use Stories Daily to Stay Top of Mind
Stories are perfect for casual, frequent updates that don’t need to be polished.
Story ideas:
On-site updates
Morning site check-ins
Polls like “Bedroom or Office?”
Client testimonials
Quick Q&A sessions
Consistency matters more than perfection here.
8. Collect and Post Social Proof
Trust is everything in construction. Social proof dramatically increases enquiries.
Post:
Client video testimonials
Screenshots of Google reviews
“Client reaction” reveal videos
Before-and-after posts with customer quotes
Tag clients (with permission) and encourage them to share your post to extend reach.
9. Turn Engagement Into Leads
Don’t just post—convert.
Strong CTAs include:
“DM us ‘ATTIC’ for a free quote”
“Tap the link in bio for pricing”
“Comment ‘INFO’ and we’ll message you”
You can even automate DMs using keyword replies to capture leads instantly.
Marketing an attic remodelling company on Instagram is about visual storytelling, consistency, and trust. By showcasing transformations, educating your audience, and making it easy to enquire, Instagram can become one of your most profitable marketing channels.
Treat every post as a mini case study, stay local-focused, and remember: you’re not just selling a remodel—you’re selling more space, comfort, and value in someone’s home.
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