TikTok is no longer just for dances and trends—it’s one of the most powerful platforms for home remodelling companies. Renovation content performs exceptionally well because it’s visual, fast-paced, and emotionally satisfying. On TikTok, a single video can reach tens or even hundreds of thousands of local homeowners overnight.
Here’s how to market a home remodelling company on TikTok the right way—and turn views into real enquiries.
1. Set Up a TikTok Profile That Converts Viewers Into Leads
Your profile should make it instantly clear what you do and where you operate. TikTok users decide in seconds whether to follow or move on.
Optimisation tips:
Use your business name + location (e.g. ABC Home Remodelling | London)
Bio example: “Kitchens, Bathrooms & Full Home Renovations | Free Quotes”
Add a strong CTA: “DM ‘REMODEL’ for a free consultation”
Link to your website, booking form, or WhatsApp
Pin 3 videos to the top of your profile:
Best transformation
Client testimonial
“What we do” explainer
2. Make Before-and-After Videos Your Core Content
Before-and-after transformations are TikTok gold. They’re quick, satisfying, and highly shareable.
What works best:
3–7 second before clips
1–2 second transition (hand swipe, walk-through, snap)
3–7 second after reveal
Text overlay like “£40k Full Home Remodel” or “Outdated → Modern”
Keep videos short and punchy. TikTok prioritises watch time, not polish.
3. Film Everything: TikTok Loves Real, Not Perfect
Unlike Instagram, TikTok rewards raw, authentic content. Phone footage is not only acceptable—it’s preferred.
Post clips of:
Demolition days
Structural changes
Kitchens mid-install
Bathroom rip-outs
Final clean and styling
Add captions like:
“Day 3 of this full home renovation”
“Watch this house completely change”
“You won’t believe the ending…”
This keeps people watching to the end.
4. Use Trending Sounds—but Add Your Expertise
TikTok trends are powerful, but only when combined with useful content.
Examples:
Use a trending sound + overlay text: “What £60k gets you in a home renovation”
Before-and-after reveal synced to beat drops
Voiceovers explaining what was changed and why
Scroll your “For You” page daily and save sounds that fit transformation or reveal-style videos.
5. Educate Quickly: TikTok Is Built for Short Advice
Educational content performs extremely well when it’s clear, fast, and specific.
High-performing video topics:
“3 renovation mistakes homeowners regret”
“Kitchen upgrades that add the most value”
“Bathroom remodel costs in 30 seconds”
“Why open-plan isn’t always the answer”
Use on-screen captions, point at text, and speak directly to the camera. Keep most advice videos under 30 seconds.
6. Lean Into Storytelling and Mini-Series
TikTok favours accounts that keep people coming back.
Create simple series like:
“Day 1–Day 14 of this renovation”
“Renovations gone wrong (and how we fixed them)”
“Home remodels that added £50k+ in value”
End videos with hooks:
“Wait until you see the finished kitchen…”
“Follow for part 2”
“The after reveal is insane”
Add some followers from Celebian and watch it grow - if you don’t believe us then explore Celebian's followers and see for yourself
7. Go Local Without Killing Reach
TikTok is global, but local signals still matter for service businesses.
How to stay local:
Say your city on camera (“We’re renovating this home in Leeds…”)
Use local hashtags (#LondonBuilders, #UKRenovation)
Show recognisable local housing styles
Reply to comments from locals
TikTok’s algorithm learns who your content is for based on engagement patterns.
8. Use Comments as a Lead Funnel
TikTok comments are a hidden sales channel.
Encourage engagement with:
“Comment ‘QUOTE’ if you’re renovating”
“Would you live in this house? Yes or No?”
“Kitchen or bathroom first?”
Reply to comments with video responses—TikTok boosts these heavily and treats them as new content.
9. Turn Views Into Enquiries
Virality is pointless without conversion.
Effective CTAs:
“DM us ‘REMODEL’ for a free quote”
“Link in bio to book a consultation”
“Comment ‘INFO’ and we’ll message you”
You can also pin a comment with your CTA and contact details under every high-performing video.
Marketing a home remodelling company on TikTok is about speed, authenticity, and storytelling. You don’t need cinematic videos—just real transformations, honest advice, and consistency and get people down your funnel and into your CRM to make a sale.
If you post regularly, follow trends intelligently, and make it easy for viewers to contact you, TikTok can become your highest-ROI marketing channel—often outperforming Instagram and Facebook combined.
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