Saint Laurent Beauty 2025: New Makeup Collection

The 2025 YSL Beauty collection is the perfect mix of skin care and makeup. It is a celebration of bold expression with modern elegance. While the aesthetics lean towards clean makeup and minimalism, the mood of the campaign is daring and cinematic, carrying on the theme of a perfect blend of beauty and confidence. 

In this article, we will highlight what makes the 2025 collection unique and discuss the top five must-have products from the 2025 lineup. Should you want to get your hands on the products that will be explored here, the best practice is to use a Saint Laurent legit check platform to ensure the authenticity of the products before purchase. To wrap up this piece, we will share more about the muses representing the brand’s vision this year.

What Makes the 2025 YSL Makeup Collection So Unique

The 2025 YSL makeup collection has been inspired by the legacy of Yves Saint Laurent’s artistic vision. This vision has been brought to life through partnerships with icons such as Dua Lipa, who embody YSL’s signature attitude of confidence, rebellion, and luxury. The collection promotes self-expression through shine and color while taking an innovative approach to its products. The 2025 YSL skin-care infused makeup collection is so unique because of:

• The focus on eco-conscious formulas and packaging. With this collection, the priority has been on sourcing vegan ingredients for the products. Additionally, refillable options for some products have been introduced, while packaging has been re-evaluated for others to avoid excess plastic.

• The adoption of innovative textures. Non-sticky, high-shine finishes are dominating, but the brand has still provided enough variety — from dewy to matte options, sheer to pigmented colors, and lightweight to full-coverage products.

Top 5 Products From the YSL 2025 Makeup

This list of the top YSL beauty products from the 2025 collection highlights some of the most popular products in the line that give a polished and luxurious couture look. Topping the list is the Rouge Pur Couture lipstick, known for its rich, long-lasting color — it’s now coming with more treatment-infused ingredients. The All Hours Foundation Luminous Matte comes in second but is an all-time fan favorite thanks to its full coverage and flawless look — now has an improved hydrating and moisturizing formula.

The Lash Clash Extreme Volume Mascara could not miss out on this top list with the envious 24-hour intense volume and definition it gives lashes. The Nu Lip & Cheek Tint Balm is the most versatile product on this top 5 list. It works perfectly with its soft texture to give both lips and cheeks a natural flush look. Rounding up our list of the top 5 2025 YSL makeup products is the Couture Eyeshadow Palette that features a carefully curated range of shades and finishes that effortlessly elevate eye makeup for all occasions and seasons. 

Here is a deeper dive into the top 5 products from the YSL 2025 makeup collection.

1. Rouge Pur Couture Lipstick

The 2025 version of the Rouge Pur Couture lipstick still offers the creamy texture, high color intensity, and full coverage with a smooth satin finish that has made it famous among celebrities and makeup artists. However, the new 2025 formula now contains 80% treatment ingredients to offer maximum lip care. 

The lipstick contains tuberose and prickly pear flower extracts that ensure intense hydration and moisturization. It also has ceramides to lock in the moisture, prevent dryness, and protect against environmental irritants. In line with its eco-friendly agenda, for the first time, the Rouge Pur Couture lipstick will be refillable in the four shades of Pink Muse, Nude Muse, Orange Muse, and Rouge Muse.

2. All Hours Foundation Luminous Matte

When it comes to long-lasting and flawless coverage, the All Hours YSL Foundation has dominated the market since its introduction. In 2025, it is yet to lose the spot. This fan-favorite foundation has received an improved formula for better performance. Infused with hyaluronic acid and jasmine petal extract, it helps improve skin texture and deliver lightweight hydration with that coveted natural matte finish. 

The All Hours Foundation Luminous Matte creates a perfect base for all skin types as it is available in 40 inclusive shades and has rich pigments that suit any skin tone. It is breathable, waterproof, and lasts up to 24 hours, giving a flawless look all day and all night. 

3. Lash Clash Extreme Volume Mascara

Voluminous lashes are currently popping in 2025, and YSL makes it possible to achieve this look even with your natural lashes. The Lash Clash Extreme Volume Mascara gives lashes major volume with just one coat. This is possible thanks to the extra-large brush of the mascara designed for maximum precision and impact. Add the fact that the Lash Clash Extreme Volume Mascara is smudge-proof, long-wearing, and is now available in colored versions like burgundy and electric blue, green, and brown, and it is a no-brainer why it is a must-have in the YSL lineup.

4. Nu Lip & Cheek Tint Balm

Minimalism is taking over in 2025, from furniture and fashion to makeup. It is no wonder that the YSL Nu Lip & Cheek Tint Balm has been wonderfully received. It embodies the clean aesthetic and versatility of makeup trends that are currently dominating. The tint balm is ideal for both lips and cheeks, melts onto the skin easily, blends seamlessly, and creates a natural-looking flush of color thanks to its light colored pigments. 

Formulated with hyaluronic acid that hydrates and gives the skin that plump look, shea butter that moisturizes, and orange blossom that soothes the skin while offering a floral fragrance, the Nu Lip & Cheek Tint Balm is the go-to for the no-makeup makeup aesthetic. 

5. Couture Eyeshadow Palette

The 2025 YSL Couture eyeshadow features six nude palettes that have been inspired by:

• the dusky hues of the Marrakech Kasbah, where Yves Saint Laurent and his partner once lived,

• the spiced shades of the souks, which are diverse open-air markets found in North Africa and the Middle East, and

• The muted tones of YSL's Paris atelier, which was an ode to the designer’s interior of former homes. 

These 2025 palettes with matte, metallic, and satin finishes are silky and soft to wear. They also offer enough variety from earthy cool-toned neutrals to bold, full-glam drama tones. The Couture Eyeshadow Palette’s eye-sculpting pigments are lightweight for everyday wear but still give that YSL bold aesthetic. 

Saint Laurent Beauty Muses

Zoë Kravitz, Dua Lipa, and Kaia Gerber are the representatives of YSL Beauty in 2025. Each of these iconic ladies has influenced the campaign and reception of the new collection globally through their edgy fashion, fearless personality, and youthful beauty. Here’s a little bit more about each of these YSL Beauty muses. 

Zoë Kravitz

Zoë Kravitz has been a longtime YSL muse. Since she was appointed the face of YSL Beauty in 2017, she has graced numerous red carpets of fashion events, premieres, and award shows wearing various Saint Laurent products. The American actress has become an internet favorite style icon thanks to her effortless street style as well as her stunning red carpet looks.

While she is edgy and exudes rebel charm on the streets, Zoë has natural and effortless elegance on the red carpet. This beautiful mix of who Zoë is befits the YSL brand. Her smoky eyelids, nude lips, and glowing skin continue to influence modern-day beauty campaigns.

Dua Lipa

Dua Lipa is known for her fearless approach to music. She creates a unique sound blending R&B, pop, and electronic dance that has resulted in her songs becoming global anthems. When it comes to fashion, Dua is experimental and bold, making her one of the trendsetters of her generation. 

Appointed as the global makeup ambassador for YSL in 2024, Dua's bold eye makeup and statement lips in the campaigns symbolize the brand’s push for modern femininity and self-expression. Dua as a YSL muse is for those who see makeup as an art and attitude, and can embrace the sensuality and toughness of being a woman. 

Kaia Gerber

At the age of 17, in October 2018, Kaia Gerber was announced as the makeup ambassador for YSL Beauty. Since then, Gerber has been the face of the Rouge Volupté Shine moisturizing lipstick, featured as the muse in the campaigns for the Touche Éclat brightening pen, as well as being the muse in the campaigns for the Mascara Volume Effet Faux Cils line. 

As the daughter of former supermodel Cindy Crawford, Kaia is the face of youthful sophistication, quiet luxury, and timeless beauty within the YSL lineup. Her collaborations have served to showcase the brand's versatility with her unique sense of style and have appealed to this generation's desire for authenticity and edginess while still experiencing modern luxury. 

Step Into the World of YSL Beauty Today!

The 2025 YSL makeup collection is a reflection of the brand's ability to evolve. While it stays true to its heritage and artistry, innovation fuels the development of products suitable for the modern, luxurious person. This is why YSL remains a beauty trendsetter. With forward-thinking formulas and iconic muses, the YSL Beauty collection is the future of makeup.