If San Diego nights are what spring to mind you might envision sun-kissed beaches and relaxed cocktails. But for one magical summer night this summer the city will exchange its surfboards for stilettos and tacos for couture. The city's downtown skyline will be the setting for a night of fashion that will be the buzz of the town for all fashionistas and luxury connoisseurs and admirers of the creative energy of our city on July 26.
On the newly opened 800 Broadway tower, guests will ascend to San Diego's highest rooftop lounge for a catwalk experience literally above all else. Called the 40th Floor Affair the ultra-boutique fashion show is expected to bring together local design talent in a dazzling celebration of art fashion and community.
If you ever fantasized about watching a runway show under the night sky with miles of scenery from the Pacific to the hills this is your invitation to see San Diego's fashion come alive before your eyes.
A venue that is a spectacle to see
800 Broadway is more than a downtown address. At 40 stories high in the Southern California skyline this new luxury residential skyscraper is a instant icon of modern luxury living. Its crowning feature is a breathtaking rooftop pool and sky lounge that surrounds the whole city with a breathtaking 360-degree view.
This space is not only breathtaking. It is symbolic of San Diego's creative renaissance. To host a fashion show here is a testament to the city's vision and ingenuity. Attendees will sip craft cocktails at sunset and then watch city lights twinkle below them like a field of stars as models walk the rooftop catwalk.
For most visitors, the location itself is half the charm. Where else are you able to see couture fashion while hovering 40 stories above the lively Gaslamp Quarter with ocean air cooling the summer evening
Promoting San Diego's Design Skilled Labor
The 40th Floor Affair is more than a panorama. It is a love letter to the arts world of San Diego at its core. The production will introduce three designers from San Diego who are making waves far beyond city borders.
First on the list is Irina Madan whose dramatic romantic couture brings to mind old-fashioned European melodrama with a very contemporary spin. Imagine flowing skirts, delicate embroidery, and unabashed femininity.
Follow that with Oseas Villatoro for bohemian resort attire that's as comfortable on Southern California shores as it is on island vacations. Look for loose-fitting fabrics warm sun-soaked colors and relaxed attitudes that are West Coast chic.
Finally Nolan Dean will offer sleek modern silhouettes with architectural precision. His designs play with clean lines subtle textures and innovative shapes perfect for the urban sophisticate.
Every one of these designers has a unique vision but also a shared connection. They all draw their inspiration from San Diego itself from its differing cultures to its natural environments to its ever-evolving culture. This show is not about fashion it is about writing San Diego's story in fashion.
An Experiential Adventure Beyond the Skyline
What makes 40th Floor Affair stand out from other fashion events is its dedication to providing an intimate immersive experience. Currently organized by House of Carly Creative the evening is crafted to give each guest a VIP experience.
Forget cavernous convention centers or cold arenas. This is a rooftop bar repurposed as a runway where all seats are front-row. Clients will sip expertly prepared cocktails that have been carefully crafted to complement the mood of the evening as a live DJ creates the atmosphere with expertly laid-down beats. As models strut down the line to present each designer's creation, clients will be captivated not just by the attire but by the overall atmosphere of luxury and creativity.
The night also has a professional touch with Models and Model Coaching by American Modeling Academy and Hair and Makeup by Coup de Grace Faces. Everything has been meticulously planned to ensure that the night is really unforgettable.
Fostering Community and Local Creativity
Productions such as the 40th Floor Affair are not mere entertainment. They are a valuable contribution to encouraging local talent and celebrating the city's creative economy. By featuring emerging designers and providing them with a world-class stage the show is investing in the future of San Diego fashion.
House of Carly Creative founder Carly Frederick puts it most eloquently. She has said that these designers take direct inspiration from the city itself making it only appropriate that they have their work displayed against the city's stunning vistas. It is a stunning symbiosis in which the cityscape is both stage and muse.
For San Diego creative professionals, the event offers a chance to network and collaborate and share ideas. For visitors, it is an invitation to be part of the cultural conversation that characterizes our city and to support local artists.
How to Attend This Sky High Fashion Event
If you are ready to see San Diego's fashion future 40 stories above the city here is the information you will want to know. The 40th Floor Affair will take place on Saturday, July 2,6 from 6:30 PM to 9:00 PM at 800 Broadway, CA 92101 in downtown San Diego. Admission starts at just twenty dollars making it affordable without sacrificing exclusivity.
Tickets can be purchased on Eventbrite and advance purchases are highly recommended as seating will be limited. Because of the venue and the level of interest, it is something you won't want to take a chance on.
Guests are encouraged to dress to impress. This is, after all, a fashion party in one of the city's most dramatic locations. Imagine sleek cocktail dresses, hemmed-up summer dresses and sharp suits all against a glowing skyline backdrop. This is your moment to be part of the show in your own style.
The Future of San Diego Fashion
The 40th Floor Affair is more than a glamorous night. It is a sign that San Diego fashion is alive and thriving and about to stride confidently onto the world stage. By investing in its native designers and honoring their work with such a dazzling production the city is declaring that creativity and luxury are here. For that refined reader who appreciates the finer things in life this event is the epitome of city style, charm and culture. Whether you are a fashionista, an industry insider or simply someone who would like to experience San Diego from a whole new perspective the 40th Floor Affair has something unique to share. So put it in your diary, buy your ticket and prepare to experience an evening as breathtaking as the view itself. After all in a city that is defined by its beauty and creativity it is only fitting that our fashion should meet its match in the skyline.
Tickets: Starting at $20 – available via Eventbrite
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