Some skincare and social media trends come and go before you can blink, but others have a little more staying power. The “clean girl” skincare trend gained massive popularity on TikTok in 2022 and has remained one of the top-performing hashtags and real-life trends since. At its core, the clean girl trend is the makeup lovers' answer to the no makeup trend.
The trend champions a clean and pared-back makeup look — youthful and fresh without layers of heavy foundation and extra swishy false eyelashes. Think glowy highlighters, nude lip stains and balms, and smooth, clean-looking skin. If you haven't tried the trend yet, there is no time like the present — this is my ultimate clean girl product wishlist.
Exfoliator
Beekman 1801 Milk Scrub Oat and Goat Milk Exfoliating Facial Cleanser
This two-in-one chemical and physical exfoliator will buff your skin until it glows like polished gold. An exfoliator that soothes while it buffs and polishes skin is something you want to have in your skincare rotation. Tiny beads buff away dead skin cells clinging to the skin’s surface, leaving your skin radiant and “clean girl” smooth from the first use.
Serum
Fresh Tea Elixir Resilience Activating Serum
Smooth, youthful skin that appears to be lit from within is a key component of the clean girl trend, and this incredibly effective serum will help you achieve it. Fresh has had countless products appear on “best of” lists this year, and it's easy to see why. As they say, the proof is in the pudding, and the Tea elixir serum provides plenty of that. This powerful anti-aging serum helps the skin resist and diminish the visible signs of aging and brings increased bounce, smoother texture, and reduced fine lines to the user. This product is also available to buy as part of anti-aging skincare gift sets that will make an excellent gift to you or someone else. This brand has clearly got the clean girl package.
SPF Skin Tint
Tower 28 SunnyDays SPF 30 Tinted Sunscreen Foundation
The clean girl trend points out the importance of taking care of your skin and showcasing it rather than trying to hide unhappy skin under heavy makeup. An SPF skin tint like this Tower 28 gem offers your facial skin protection from UV rays (yes, this is important even in winter) and also provides light coverage to help even out your complexion and moisturize at the same time. This product leaves skin looking airbrushed and shower fresh, even after a long day, while ensuring that your skin remains well cared for.
Tinted BB/CC Cream
Milani Glow Hydrating Skin Tint
A good BB cream is a clean girl’s best friend. If you don't feel comfortable wearing just a tinted SPF and an otherwise bare face, apply a small amount of BB cream after your SPF has had time to coat your skin properly. I cannot overstate the importance of layers of moisturizer in winter, and this moisturizing BB cream from Milani fits the bill perfectly. The cream dries to a glowy, dewy finish, leaving you looking like you just completed the most complicated skincare routine in the world. Your secret is that it's just one product.
Liquid Blush
Daniel Sandler Watercolor Liquid Cheek Color
Liquid products blend out far more seamlessly and leave the skin looking glowy rather than dull. My favorite, for a flush of color over the cheeks and nose, is Daniel Sandler’s Watercolour range. Though the product looks incredibly sheer, the payoff is that you can build it to your desired level of color — from barely blushing to freshly pinched. This cheek color gives you a sunkissed glimmer even through the darkest days of winter.
Lip Oil
Merit Beauty Shade Slick Tinted Lip Oil
A clean girl always has smooth, gleaming lips, and Merit’s Shade Slick range is the key to getting them. Lip oils are a two-fold gift: firstly, they keep lips moisturized and smooth, which is especially important to consider when the weather is freezing and the air is dry. Secondly, they offer a light wash of color without overdoing it and don't leave as much of a shine as a gloss might. The Gelees are my product of choice from the range, as the color is minimal, and the sheen left by the oil is natural looking. There are also The Classics, which offer a slightly more opaque and buildable color while still leaving the lips looking fresh and natural.
Facial Spritz
Peach and Lily Glass Skin Veil Mist
A face mist or spritz does two jobs: it sets all the products you’ve already applied so that they stay put and adds a final (and repeatable) burst of moisture through your makeup. This vegan, fragrance-free, and cruelty-free spray helps create a fresh-looking, clean girl face with absolutely no wrinkling or smudging. This spritz is particularly helpful for users with sensitive skin as the ingredients are gentle and hydrating.
Clean Girl Goals
This wishlist will get you closer to your clean girl goals in a few easy steps. From the exfoliator to the facial spritz, each of these products comes together to help you create a beautifully finished face worthy of a teen magazine ad. Clean girl skin is just a few products away.
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