Imagine stepping out of a chauffeured SUV into crisp Alpine air, your breath curling against a backdrop of jagged snow-dusted peaks. The scent of woodsmoke mingles with fresh pine, and just beyond, a Porsche engine hums with anticipation, waiting to take you onto an icy circuit where only the bold dare to push speed to its limits. This is not just another ski trip. This is how billionaires winter in Europe.
For the 2025–26 season, HunterMoss has reimagined what luxury in the cold months can look like. Their newly announced Luxury Winter Ice Driving Tour is more than a holiday, it is an odyssey through the Austrian and Bavarian Alps that blends the thrill of supercars with the indulgence of five-star spa retreats and world-class skiing.
A New Vision for Winter Travel
Forget the crowded slopes of France or the familiar routines of Switzerland. HunterMoss invites travelers to explore a quieter, more refined side of Europe’s snow season. Over the course of seven days, the tour sweeps across 750 kilometers of some of the continent’s most beautiful mountain terrain.
Guests are immersed in a rhythm that balances exhilaration with elegance one day, mastering high-speed maneuvers on ice in a Porsche 911, the next, soaking in a thermal spa beneath starlit skies. Every detail is designed to feel extraordinary, like stepping into a world few will ever experience.
The Thrill of Porsche Ice Driving
At the heart of the itinerary lies the adrenaline of Porsche Ice Driving. Imagine gripping the wheel as your car glides across frozen circuits, snow flying against the windshield, the sound of the engine echoing across vast Alpine valleys. Guests train on Boxsters, Caymans, 911s, and even GT3s, guided by experts who push them to harness both precision and courage.
For those who prefer skis to speedometers, Salzberg offers 120 kilometers of pristine slopes. The choice allows every guest to craft their own rhythm adventure by day, indulgence by night.
Luxury That Restores the Soul
HunterMoss knows that winter luxury is not only about thrills. It is also about balance. That is why the journey includes stays at intimate wellness resorts, heritage castles, and secluded Alpine retreats. Here, guests step from snow into sanctuaries of warmth and calm steam baths, infinity pools overlooking mountain ranges, and spa treatments inspired by nature.
Evenings bring gourmet dining crafted by Michelin-level chefs, where menus pair regional Alpine flavors with modern sophistication. Imagine dining in a centuries-old castle with flickering candlelight while snow falls softly outside it is winter romance at its finest.
The Journey Unfolds
The adventure begins in Munich, where guests stay in a historic five-star hotel before hitting the Autobahn and winding through the Rossfeld Panorama Strasse. From there, the route winds toward Lake Fuschl, Salzburg, and into the heart of the Austrian Alps. Each destination layers in a new flavor of winter ski slopes, spa rituals, driving courses, and cultural discovery.
The final stretch through Bavaria ends with a stay in a mountain spa retreat, a fitting finale that leaves guests both exhilarated and renewed. Prices begin at €17,990 per person, reflecting the exclusivity of the experience.
Why Billionaires Choose Austria and Bavaria
While the French and Swiss Alps may dominate glossy postcards, Austria and Bavaria remain Europe’s best-kept winter secrets. Here, ski slopes are less crowded, towns are steeped in medieval charm, and mountain roads rival those of cinematic films.
This quiet luxury is precisely what affluent travelers seek today, authenticity without compromise, privacy without isolation, and experiences that feel as rare as they are refined.
The Art of Traveling Well
HunterMoss has long specialized in designing journeys for those who expect more from travel. Founded in 2008, the company has curated experiences that range from yacht charters and helicopter tours to VIP F1 hospitality. This winter adventure continues that tradition, offering not just luxury, but transformation.
For billionaires and those who aspire to their lifestyle, wintering well is not about escape. It is about immersion embracing the contrast of adrenaline and serenity, tradition and modernity, motion and stillness.
Why This Winter Will Be Different
To winter like a billionaire is to step into a season of contrasts. It is racing across icy tracks at 120 miles per hour before sipping vintage wine by the fire. It is floating in a thermal pool while snowflakes drift above. It is waking each day to a new Alpine horizon, knowing that the ordinary has been left far behind.
HunterMoss has captured this elusive balance with its Luxury Winter Ice Driving Tour. For those ready to claim a winter story that few will ever tell, this is the season to go beyond the slopes, beyond tradition, and into the art of living well in Europe.
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