How to Make Terrific Instagram Live Videos for Your Brand to be Watched?

Instagram's live videos are one of the platform's latest features that attract IG users' attention. If you plan well, you can turn your profile into one of the site's most trending ones just by collecting many Instagram live views. IG live videos are growing so popular that IG live views turn out to be robust engagement metrics on the site. IG live views are not only bringing visibility to your business, and they are changing the very way you have been creating brand awareness on this platform for all this while.  

So, if you are looking for ways to make instant hits out of your Instagram Live Videos, you are at just the right place! Read on to understand what Instagram's Live videos are and how you can use them to your advantage. 

IG Live Videos – What Is It?

Simply put, this is the new feature of Instagram that lets you live stream in real-time for up to an hour using minimal equipment. If your sound and light conditions are right, all you needed to go live is your cell phone camera — literally.  

You will find the IG live videos feature as a sub-section of the Instagram Stories feature. While you can select images and videos already stored in your phone to post on Stories Instagram Live videos, as the name suggests, can only be recorded and streamed instantaneously. 

The video appears similar to a video chat call, and you can engage with your viewers while streaming live. This makes the feature somewhat similar to Facebook Live streaming. However, unlike Facebook live, IG live videos do not stay stored on your account long after the session ends. They disappear from your profile in 24 hours. They are also not designed to turn up automatically on users' feeds. Viewers need to click on your story feed to connect to them, although as the maker, you can save and share the live video later. This makes getting live views organically a challenging task. 

Why Do IG Videos Matter to Your Brand Building?

Whether you want your account to become famous or trying to bring more audience awareness to your business, IG Live is a great feature to use in your Instagram marketing strategy.  

Audience members like IG live because:

• They feel an exclusive connection to the IG live streamer on participating and engaging with the streaming. 
• Because of its live nature, the audience tends to find these videos more genuine than premade ones. 

As a Publisher, IG live is a valuable feature for you because:

• You get real-time feedback as you stream. 
• You can keep an eye on the view count that becomes visible as you start streaming. If you are trying to get more viewers to convert into your followers by advertising how many follow or watch you, this counter is your crowd-pulling secret in addition to your content. 

Live Views are not just crucial for the view counter. The number of views you get also sets Instagram's algorithms working in a manner that ensures:

• Your followers are notified when you go Live. If the feature is activated, your followers have the option of receiving a push notification once you start live streaming. 
• Once Instagrammers view your live video, they are likely to have your Story icon pushed up on their respective feeds, so they learn of any new content you post (live or not). This encourages organic growth of interest in your account's activities and brings more audience engagement for you.
• Your live video view count has more weight than the view count on your other stories in determining which demographics get to see more of your upload updates in their feeds. 

These indicate — it is definitely worth your while to bring as much traction possible to your IG Live videos. 

How Can You Bring the Maximum Number of IG Live Views to Your Videos then?

Here are a few fool-proof ways to ensure your IG live videos are getting significant traffic: 

Plan Ahead

As with any marketing strategy, the golden rule is to plan, execute, review, revise, execute and repeat the process for as long as needed. Keep a coherent and step-by-step plan ready for your Live videos but also be open to changes. Going live requires the ability to adapt as per the situation's demands without compromising your business ethos. It is still prudent to have a POA and backup ready in place. 

Decide What Type of Live Stream You Want to Make

You must be clear about what kind of video you want to make, which will help you plan out your presentation better. Set the goals of what you want to achieve from your live stream. Ask yourself why you are making the video and what purpose it should serve. Based on what your goals are, you will be able to figure out if your video will be a: 

1. Performance,
2. Announcement,
3. Demonstration,
4. Tutorial,
5. Q-A session,
6. Behind the scenes story,
7. Combination/mixed format.

Keep It Short

Unless required for your content purposes, you do not need to make an hour-long video each time you go Live. Keep it short and engaging to not lose out on your audience's interest. 

Schedule Your Live Streams

Fix times following your target audience's most active Instagram using time. For your existing followers to tune in to your live streaming, use Instagram insights to understand what time you get the most engagement traffic on your account's activities. Schedule your live videos at a time you are likely to have most of your followers tune in. Besides, if you are streaming regularly, organize a schedule for going live in advance and stick to the timetable you make. This will bring loyal followers and viewers back to your next live session. It will also create audience expectations and anticipation. Having a steady and reliable viewership itself is an excellent organic crowd-pulling plus point. The consistent metrics will also work with your video's algorithms to push it to better visibility on the platform. In other words, this will help your Live stream become more discoverable for new viewers. 

Have Questions Ready for Your Video Content

Make a list of anticipatory queries. What is it that the viewers want most from you? Ask your follower what they would like your videos to focus on. Get feedback on what you can do better. Encourage your viewers to drop in their suggestions on a follow-up feed or a story. Use Insta features like surveys and polls to get responses. This will build up audience engagement on your profile and act as an advertisement for your upcoming live streams. 

Rehearse

Whether you are reciting your work or holding a demonstration, it can never go wrong to rehearse in advance — time yourself to present yourself well when you eventually turn the camera into Live mode. Of course, if you are covering something spontaneously, you will be improvising as you go along, but for most videos, you can rehearse the persona you wish to present yourself as for your live streams, at the very least. Also, introduce yourself in an avatar that suits your brand. This could mean something as simple as using your brand colors or logo on your backdrop. 

Publicize Upcoming Live Videos

The key to bringing more audience to your IG Live video is to make people aware of when you will be broadcasting live. Advertise in advance to let Instagrammers know all about your Instagram Live video schedule. Build up the suspense and the curiosity by:

• Publishing announcements in your Story feed;
• Making IG Reels build anticipation in a fun manner; 
• Cross-posting announcements on Facebook.

Hold Incentives and Giveaways and Have Result Announcements Be Part of Your Live Streaming

You can also host fun activities like a lucky draw during your stream but remember to announce it as a part of your advertising beforehand. The incentive of prizes is sure to bring several viewers to your video, especially if the viewers had participated in the contests and giveaways held as a lead-up to the live video. 

Tag Friends and Followers

Use relevant hashtags and geotags in eye-catching notices leading up to the videos. The followers of the persons and business tagged will see the announcement posts you put up. However, remember not to overdo this and respect users' choices if they prefer not to be tagged in such announcement posts. 

Collaborate for IG Videos

Whether you get together with other Instagram users like bloggers, artists, and influencers, or simply with your fans and followers, working together helps you spread the word about the live feed to existing audiences of all involved in the collaborative effort. Moreover, teamwork makes for creative output. You will be able to experiment with ideas and learn from your collaborators as you make the videos. You can even bring in guests to your live stream as a surprise element to keep your audience engaged with your stream. When you collaborate, you allow your brand to present itself in diverse ways. This also allows you to humanize your brand and make it connect better with your target audience. 

Use the Special Tools Available Only When You Go Live

Once you click the "Go Live" button, you will notice that your video screen has several additional details you do not usually see on the screen when you put up a regular Instagram Story. A pink "Live" indicator at the top will continue to beam for the duration of your live streaming. Near it, you will notice a viewer count. You also have arrows that let you switch between your front and back cameras as you stream. As the viewers comment, you will see them appear at the bottom of the screen. You can choose to respond to them live or type in your responses as you continue streaming. You can also pin comments to hold on to them and make them visible for all your viewers. Besides, you can add stickers, share other photos and videos like a presentation as you continue your live feed. Use these wisely to make your video as engaging and enabling as possible. The "End" button will let you turn your streaming off. Once you finish your live video, you can choose to save and publish it on your feed. You could also download it to your phone or delete it.

Invest in IG Live Views

Several services sell Real-Time IG Live views that are delivered instantly on payment processing. While buying any Instagram engagement comes with its own set of risks, you can bump up your video with some accepted IG views to initialize the process of curiosity and credibility generation for your streaming. As your view count ticks up, other Instagrammers will be curious to check out your content, and this will, in turn, bring organic views to your video. 

If you choose to buy IG live views, remember to check the authenticity of the service providers. Genuine providers will never ask for sensitive information like passwords and login ids. 

Conclusion

If you can use these tricks of the trade well, you will soon see a leap in your Instagram live view counts. Experiment and have fun with your live stream. Above all, keep it accurate. Your viewers will be tuning in to connect to you. Even if you have rehearsed what to do an endless number of times, do not forget to bring the human side of you to your streams. Your audience needs to be the focus of your videos. Whether you entertain or inform. You must be able to connect with them. Viewers come to a live stream for an honest appraisal and genuine connection to you as a brand-not just for what you are trying to sell. So now that you know how to Go Live on IG, it is up to you to take the next step forward!