New K-Beauty Trend Here to Stay

2017 is the year of gorgeous skin, and that’s why we had to look into this #Kbeauty trend. What’s all the hype about? Why is it such a topic of conversation? The trend is referred to as K-beauty, and it’s all about the ingredients. Celebrity makeup artists are using it more and more too. We spoke with two notable celebrity makeup artists (MUAs) that shared their favorite #Kbeauty product and gave us some tips on trends to watch for this summer.

Here is Elizabeth Hoel-Chang, Celebrity Make-Up Artist for the hit TV show This Is Us, on her summer skincare tips and tricks:

"I spritz a spray of rose water on my clean face before I put on my favorite natural Korean skincare products from SMD Cosmetics. I use Khiel's SPF 50 facial sunscreen every day under my makeup. I've been using SMD Cosmetics religiously since November, and now I've completely stopped wearing any foundation because I don't need it. The SMD Cleansing Oil is the perfect cleanser because it doesn't strip my face of all the oil and disrupt my PH balance. It has been a life-saver for breakouts. Usually, I'd have 4X the hormonal or summer breakouts using a stripping cleanser. I then apply a dusting of mineral powder on my face, concentrating mainly on my cheek area to correct my rocesa. Simple eyeliner and mascara, and fill in my brows. I apply a bit of bronzer or light pink blush on my cheeks and am on my way. I will sometimes blot my face with a light blotting powder, otherwise, just let my face be as it is. Even if my mineral powder wears off over a long day at work, it doesn't bother me now because my skin has repaired, plumped and become so hydrated from the help of SMD Saromae Snail Serum I also make sure I drink plenty of water and implicate more organic avocados in my diet since they are in season and are so good for your skin!"

SMD Cosmetics produces one of the most popular prestigious skincare lines in South Korea, formulated on over 2,000 years of herbal medicine wisdom. It’s a natural, premium herbal medicinal-based line that is fairly new to the United States. SMD products are being used by top celebrity make-up artists, and are also now being sold at Nigel’s Beauty Emporium in Hollywood.

We also got to interview celebrity make-up artist and photographer, Troy Jensen, to give us this summer's hottest skincare and make-up tips and this is what he had to say: 

"I like my "muses" to come to me with radiant glowing clear skin... I love SMD Cosmetics, a K-beauty brand new to the US... Some of my clients and I use the Saromae Snail Serum on the skin under make-up for radiance. I ease my clients (Jordan Sparks, Giuliana Rancic, and Mariah Carey to mention a few) into summer makeup by first warming up their complexion. I choose a sheer foundation that will give them a warm wash of color."

Jensen continues, "At the moment I'm obsessed with Dior Skin Nude Air Serum foundation. It's so sheer, it literally looks invisible on the skin. Next, I will add a peachy glow to the skin with Two Faced Cosmetics "sweet peach glow" pallet... it has a bronzer, a highlighter, and a beautiful peach blush, to give you that instant beach babe look! I even dust a little highlighter and bronzer on the eyes and top of with this seasons IT beauty trend: tinted mascara (I love Benefit Cosmetics "there real mascara" in Beyond Blue. On the lips this summer, shimmer is a big trend and rose gold is really hot. Jouer Cosmetics has created a beautiful rose gold collection for the lips: I love "the long wear lip cream liquid lipstick in rose gold" and I go over it with Jouer's lip topper in rose gold, focusing on the center of the lip and upper bow of the lip."

K-beauty is constantly rising to new levels of ease and innovation, and after speaking to Elizabeth Hoel-Chang and Troy Jensen, I want in!

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