9 Best Online Jewelry Stores Where Everything Is Under $50

Some of the prettiest rings sitting in your drawer right now probably cost less than dinner for two. And that is sort of the point. Spending a lot on jewelry does not guarantee you will love wearing it, and spending a little does not mean you are settling. 

The $50 and under price range has quietly become one of the best places to find pieces that hold up, look intentional, and feel good against your skin. 

The 9 stores in this list each do something well, from waterproof stainless steel to recycled gold vermeil to sport-licensed accessories you will not find anywhere else. Every brand here has been chosen because it delivers on quality, offers real variety, and keeps pricing honest.

Quick Comparison

1. Evry Jewels

Evry Jewels has built a loyal following by making jewelry that can genuinely keep up with your day. Their pieces are made with stainless steel and 18K gold plating, and the brand labels them 100% waterproof and sweatproof. That means wearing them through a workout, a rainstorm, or a beach trip without worrying about discoloration. Everything is also hypoallergenic, which matters if your skin tends to react to certain metals.

The product range covers rings, necklaces, earrings, bracelets, charms, and personalized options. Best sellers include the Evil Eye Necklace, Mini Huggies, Cubic Zirconia Tennis Bracelet, chain necklaces, stacked rings, and hoop earrings. Most pieces on the site sit well under $30, and during sales, some items drop into single digits.

On the sustainability side, the brand uses recycled materials and ethical sourcing. They have also added virtual try-on technology so you can see how a piece looks on you before buying. Over on Trustpilot, more than 5,353 people have reviewed the brand, with customers frequently noting that the waterproof pieces keep their shine over time. People with sensitive skin seem especially appreciative of the hypoallergenic options.

2. PAVOI

If you spend any amount of time shopping for jewelry on Amazon, you have probably already scrolled past PAVOI. The brand offers 14K gold-plated pieces including bracelets, earrings, and necklaces, and the vast majority of their catalog falls under $20. That makes them one of the most budget-friendly names on this entire list.

Their materials include gold-plated, sterling silver, pearl, and moissanite options. Each piece is made from recycled metals, and through a partnership with Plastic Band, the brand operates as 100% carbon neutral. With thousands of reviews across their Amazon product listings, PAVOI has become a go-to for people looking for affordable everyday basics that still feel polished.

3. Ana Luisa

Ana Luisa is a Brooklyn-based brand that leans hard into sustainability without sacrificing quality. Their jewelry is made from 100% recycled gold and silver, produced in limited batches using gold-plated brass with a thick layer of recycled gold or recycled sterling silver. About 75% of their pieces come from recycled materials, and the brand holds a Climate Neutral Certification.

Durability is a real strength here. Ana Luisa backs every purchase with a 2-year warranty that covers tarnishing, water damage, and breakage. One independent reviewer wore their pieces through an entire summer in 2024, including in the shower, on runs, on hikes, and while swimming, and reported no tarnishing. Many of their earrings, rings, and necklaces fall between $35 and $75, with a solid selection sitting under $50. Returns are accepted within 30 days of delivery as long as original tags and packaging are intact.

4. BaubleBar

BaubleBar is where you go when you want personality in your jewelry. Their demi-fine collection under $50 features gold-filled and vermeil mini stud earrings, ear cuffs, and stacking rings. For context, vermeil is made with a thick layer of 18K, 14K, or 16K gold over sterling silver, which gives it better durability than standard gold plating.

What really sets this brand apart is its collaborations and customization. BaubleBar partners with the NFL, NBA, MLB, Disney, Pixar, and collegiate sports programs, so you can find pieces tied to specific teams and characters. Their customization options range from initial pendants to fully personalized pieces, all at prices that stay accessible. If you are shopping for a gift and want something that feels both fun and personal, this is a strong place to start.

5. Uncommon James

Uncommon James carries everyday and vermeil jewelry designed by Kristin Cavallari. Their under $50 collection includes necklaces, rings, earrings, and bracelets that aim to look more expensive than they are. The brand also sells beauty and home products, making it more of a lifestyle destination than a jewelry-only store.

They offer free shipping on jewelry and beauty-only orders. If you prefer trying things on in person, Uncommon James has physical locations in Nashville, Chicago, and Dallas. The pieces tend to be simple and wearable, built around the idea that your jewelry should complement what you are already wearing rather than compete with it.

6. Quince

Quince takes a direct-to-consumer approach that removes traditional supply chain markups. They skip sourcing agents, warehousing, wholesaling, distribution costs, and storefront retail, and that is how they keep prices low without cutting corners on materials. Their jewelry line includes 14K solid gold, gold vermeil, sterling silver, and lab-grown diamond pieces.

Their gold vermeil uses sterling silver layered with a thick coat of 18K gold, which is a step above standard gold plating in terms of quality. On their sustainability page, Quince displays a logo for the Responsible Jewellery Council, and they partner only with factories that pay fair wages. While many of the 14K solid gold pieces sit above $50, the vermeil collection offers earrings and rings that stay under that mark. And the 365-day return policy means you have a full year to decide if a piece works for you.

7. Flaire and Co.

Flaire and Co. sits in the under $30 waterproof jewelry space, targeting people who want affordable daily-wear pieces that can handle active routines. Their jewelry is marketed as waterproof, sweatproof, and hypoallergenic, with a product line that includes necklaces, bracelets, earrings, and rings.

Because the brand is newer and smaller, verified editorial coverage is more limited compared to some of the other names on this list. That does not mean the quality is lacking, but it is worth checking recent customer reviews before purchasing to get a feel for current product quality and shipping timelines.

8. Adina Eden

Adina Eden is a family-owned, women-owned business that has been around since 2016. Their pieces are sterling silver and plated in 14K gold, with an extra layer of tarnish resistance to help avoid discoloration over time. In the rare case that discoloration or a defect does occur, the brand provides free repairs within 60 days of delivery.

Some of their pieces sit above $50, but select items, particularly studs and small earrings, start between $36 and $48. You can purchase through their website or through retailers like Bloomingdale's and Nordstrom, which adds a layer of convenience if you already shop at those stores.

9. Madewell

Madewell is best known for denim and ready-to-wear clothing, but their jewelry section is worth a look. The collection features hoops, chain necklaces, bracelets, cuff bracelets, and statement earrings, with many pieces priced between $20 and $48.

The design approach leans minimalist and classic. If you already own Madewell clothing, their jewelry is designed to pair naturally with those pieces. It is a good option for anyone who wants versatile, unfussy accessories that work across different outfits and settings without drawing too much attention to themselves.

How to Tell If Affordable Jewelry Is Actually Worth It

When you are shopping under $50, a few things are worth paying attention to. If you have sensitive skin, look for hypoallergenic labels and nickel-free metals. These small details can make the difference between a piece you wear every day and one that ends up in a drawer.

It also helps to know the difference between gold vermeil and standard gold plating. Gold vermeil uses sterling silver as a base and applies a thicker layer of gold, making it higher quality than typical gold-plated pieces. That said, even with the thicker layer, vermeil can still wear down over time. 14K gold is more durable and will not tarnish, but it costs more. Stainless steel, the material used by brands like Evry Jewels, offers natural resistance to tarnish and corrosion at a lower price point.

Keeping Your Pieces Looking New

Getting the most life out of affordable jewelry comes down to a few habits. Store each piece individually in a soft pouch or lined jewelry box to prevent scratching. Remove your jewelry before showering, swimming, or exercising unless the brand specifically labels it waterproof. Perfume, lotions, and cleaning chemicals all speed up tarnishing, so put your jewelry on last when getting ready.

After each wear, wipe your pieces with a soft, dry cloth to remove oils and residue. These are small steps, but they add up. Plated and vermeil pieces last noticeably longer when you treat them with a bit of care.

What to Look for in 2026

Chunky chains continue to be popular heading into 2026. Oversized gold necklaces and bold link bracelets work well for layering or wearing on their own. Layered looks that mix lengths, textures, and metals are a strong trend, and most of the brands on this list carry pieces that work well together for that kind of styling.

Baroque pearls, the quirky misshapen ones, are gaining ground over perfectly round strands and showing up paired with different metals and gemstones. Personalized jewelry is also growing, with subtler symbols encoded through engraving, including lovers' knots, secret messages, numerology, and abstract forms.

All 9 of the stores on this list make it easy to try these trends without a heavy price tag. From waterproof stainless steel staples at Evry Jewels to customized statement pieces at BaubleBar to gold vermeil basics at Quince, there is an under $50 option for every preference and every budget.

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