The warm summer weather is finally starting to feel within reach, and the rising temperatures are the perfect countdown to swimwear season. For anyone wanting to expand their personal style or experiment with the latest trends, the new fashion season will not disappoint.
Whether you go back to the timeless classic of chic one-piece swimsuits or hope to experiment with high-leg bikini bottoms in flattering earth shades or delicate pastel florals, the 2024 summer season will see a broad range of swimwear trends to explore and enjoy.
Pastel Prints
For summer 2024, expect to see plenty of candy-colored florals and soft pastels splashed across the beach. These beautiful and delicate feminine prints are ideal for all skin tones and have largely been showcased in bold and modern swimwear styles, creating the perfect juxtaposition.
From flirty ruffled tops to sexy string bikinis, this light and playful trend offers plenty of opportunities to mix and match to fit your personal style and needs.
One-Piece Classics
Whether you choose to wear them or not, one-piece swimsuits are a timeless classic in swimwear. But forget the frumpy designs of the past and, instead, turn your attention to their elegant return with a modern twist.
Don’t fall into the misconception that one-piece swimsuits can't be sexy and playful. With a wide range of colors, patterns, cuts, and designs, there is a stylish option to suit any body shape perfectly. Dress it up with chic jewelry pieces, slicked-back hair, and sexy sheer dresses to effortlessly take you from day to night.
Sculptured Shape
Women with bigger and equally as beautiful bodies arguably have a harder time finding swimwear options they genuinely love and feel confident wearing. Skimpy options typically don't do anything more than cover the absolute bare minimum, while swimsuits with more coverage aren’t always available in trendy or sexy designs.
Thankfully, 2024 sees more big brands focusing on expanding their products to include a wider range of sizes. Furthermore, many brands are creating elegant and stylish swimsuits equipped with shapewear elements, incorporated using compression fabrics and international structure.
These elements provide support and a beautiful sculpting effect that can boost anyone’s confidence in a comfortable and inclusive way.
90s Minimalism
90s nostalgia is dominating many industries, from the world of fashion to pop culture, food trends, and the gaming world. So it should come as no surprise that minimalistic shapes, clean lines, and solid color palettes of classic 90s swimwear are once again firmly back in fashion.
High hip cuts and cheeky bottoms have long dominated swimwear trends, but 2024 sees a return to the iconic 90s low—or mid-rise, full-coverage bottoms, which elongate the torso and legs and wonderfully suit all body types.
Shiny Hardware
Jewelry is a must-have accessory for any outfit. But many women don’t want to risk wearing their best pieces to the beach, or in the pool in case they get misplaced. Thankfully, the shiny hardware trend eliminates this fear by already having all the glitz and glamor you could possibly want.
Attached waist chains, mental shoulder strap detailing, or sexy clasp embellishments twinkle in the sunshine without the worry of anything going missing when you decide to take a dip. Be sure to properly apply your sunscreen before heading out to avoid any unwanted or comical tan lines.
Chic Cutouts
Structured swimwear is a hot trend for summer 2024. However, take it up a notch by embracing this design elevated by cutouts to create sophisticated and elegant swimwear options. There is a noticeable uptick in ballet-inspired wraps, with sleek and tailored lines adding to the structured effect, making you feel classy and refined.
Not only is this trend incredibly chic for a day at the beach or an afternoon spent around the hotel pool, but it is also a modern improvement on the standard one-piece many people know and love.
Nature Colors
Bright neon colors and bold designs may have been popular swimwear trends during the 2010s, but the days of being bright enough to be spotted on the moon are long gone. Instead, this year, swimwear will see a noticeable turn to elegant natural colors, including beautiful blues, greens, browns, and neutral shades.
Across the fashion world, many big designers are embracing the ‘back-to-basics’ trend, returning to a neutral and earth-toned color palette that is flattering to all skin tones. Furthermore, the toned-down shades allow you to layer your look with bolder accessories or more intricately designed coverups to create an entirely different look that can transition from the beach to a restaurant for dinner.
Bandeaus
The 70s aesthetic has made a bold resurgence in the fashion world with the strong return of bandeaus. They are incredibly easy to throw on under any summer outfit and perfectly align with the boho-chic resurgence witnessed on the runway.
There is no better swimsuit for those who like to avoid awkward tan lines without compromising on trendy and fashionable swimsuit options. For women with bigger busts, investing in a bandeau top with built-in underwire support or a strapless, structured one-piece may be a better option to maintain optimal comfort.
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