Music, art, smoldering desert sun, and oh the fashion! Welcome to Coachella, the Music and Arts festival that draws the biggest names in the music scene, along with 198,000 sweating and hyped up guests annually. The cool and relaxed vibes of the Indio Polo Club where the festival takes place give festivalgoers a chance to dress up without the fear of conventional limits. Boho Chic with just a dash of sparkles can be seen on nearly every other Chella-babe, making it safe to say dressing up as a desert gypsy who got run over by a unicorn isn’t entirely out of line. 2017 Coachella fashion proved to be dominated by the boho-chic theme; however the level of "chic" seems to be getting a little "chicer" every year, with styles that err on the side of high-end boho (is that even a thing?) that isn’t afraid to show off the um… assets.

Coachella fashion 2017
@nicole_pamelavargas
With celebrities, influencers, press, & attendees amply filling the wide open space that is Indio for two glorious weekends, it doesn’t come as much of a surprise that hotels, Airbnb, and getaway homes book up months in advance. This leaves many guests scrambling for camping passes right inside the polo club itself. Camping is a much-loved activity for anyone who manages well in the great outdoors, but camping in 100-degree-plus weather can certainly present some challenges to those Coachella fashionistas. The sun isn’t kind to freshly styled hair, and the heat isn’t kind to face glitter, makeup, and matte lipstick. What proves to be an even bigger challenge than the obvious beauty hiccups is the strict no-mirror policy. Mirrors are banned from the festival campground as a glass safety precaution, leaving many style gurus staring at their contorted reflection in the side of their car. Needless to say, if you can successfully manage to camp in the deadly heat, and still pull off a superb outfit, you’re the real MVP.

Coachella Fashion 2017
@maeginrae
Reaching the venue where the magic happens is half the excitement of the weekend. Walk a few miles through the dusty pathways with the overly photographed Ferris wheel as your guide, pass through several loose security screenings, fingers crossed that your wristband scans correctly… and alas, the grandiose imaginary Coachella gates open wide for your arrival, as the majestic dreamland presents its colorful entertainment as far as the eye can see. This is where the fashions really come to life. 2017 Saw the likes of chainmail tops, mesh bikinis, fish-netted legs, glittered roots, and braids on braids on braids.

Coachella Fashion 2017
@Saraahcollins
Dressing freely and fearlessly is an empowering thing for any modern-day young lady. When shopping for Coachella, the fear of "will I be judged" flies out the window, and in comes a bold boost of confidence that anything goes in this place of freedom. Women channel their inner goddesses given the opportunity to express themselves through clothing. Fashion empires like H&M and Forever 21, along with a long list of online boutiques capitalize on the festive fashion lovers, even labeling shopping tabs on their websites as "festival" or "Coachella". The idea of relaxed and free bohemian fashion is exciting and rejuvenating to consumers, making shopping more of an experience or a feeling and less of a crime to your bank account.
For the lady looking to set her soul free in the form of fashion, Coachella is your platform. 2018 will bring more of the chic meets laidback flair, so don’t be afraid to start shopping now for the perfect outfit, after all, anything goes in the desert!
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