The Technology Behind Personalized Rewards: How Level 6 Marketing Is Helping Brands Create Custom Experiences at Scale

The era of personalized tech experiences is here – smartphones personalize everyone’s user experience, streaming platforms suggest content based on viewer preferences, and connected devices learn how people interact with them. In the current business environment, companies expect their technology to provide a customized experience as well when interacting with customers, employees, and partners.

This development has led to new challenges and changes in loyalty programs and rewards systems. Instead of using the same incentives for everyone, companies look for technology that allows the creation of customized experiences, but also works efficiently in a large-scale network.

One company that has assisted in this task is Level 6 Marketing, a marketing and technology company that builds personalized digital infrastructure for rewards and incentive experiences. It allows companies to customize their program in terms of workflow, data systems, reporting, and automation of the process, providing brands with an opportunity to offer individualized experiences at the enterprise scale.

Level 6 is located in Clearwater, Florida, and has been operating since 2005. It develops technologies for incentive programs, loyalty platforms, rebates, and sales performance management. It serves organizations in various industries like consumer products, transportation, manufacturing, health care, and technology. Its publicly listed clients include Yamaha Motor Company, Global Furniture Group, and Walmart. Instead of offering one solution, the company has developed a flexible platform that allows companies to use its technology for dealer networks, employee recognition programs, customer loyalty initiatives, and partner ecosystems.

While the reward itself is the most visible element of the incentive program, the technology allows Level 6 to make the experience seamless and integrated. The platform offered by Level 6 allows managing all the parts of the modern rewards program, including enrollment, fulfillment, reporting, and providing assistance to the participants of the program. The company's solutions offer different payment methods and reward options, including reloadable prepaid cards, digital wallet payments, batch payments, instant payments, and custom rebate fulfillment, allowing the delivery of rewards via the required channel.

The technology platform also incorporates the following operational functions: automatic communication, online document storage, tax reporting services, and custom web application development. Thus, by combining these capabilities, Level 6 allows companies to manage the complex program using only one system. This type of infrastructure enables the basic rewards program to turn into a personalized experience for companies with thousands of customers, employees, or channel partners.

As companies grow, creating customized experiences becomes more difficult when a company works with dozens or even hundreds of partners, each of which has its own branding and program requirements. This problem appeared for a healthcare rewards provider dealing with a diverse group of corporate clients. Each of these partners had its own premium experience requirements, including customized card carriers with unique corporate branding. The company had a system that allowed for distributing rewards, but it did not have the flexibility necessary for creating a real white label solution. It was inefficient to build a separate system for each of the clients, while the generic solution would mean the loss of the personalized experience that was the company's competitive advantage.

Level 6 managed to solve the problem by developing a technological solution that would provide dynamic customization of the program within one platform. Having worked with banking partners, the company has developed a solution with variable text fields that automatically integrated all the elements of corporate branding in the rewards materials.

The result was a centralized infrastructure that allowed for multiple simultaneous branded experiences without the necessity of building separate systems for each client. The project is a vivid example of a new trend in enterprise technology: the growing demand for the combination of customized solutions and scalable platforms.

The approach of Level 6 is to develop incentive and loyalty technology that is customizable according to the needs of each organization. As personalization becomes the key factor in the customer experience, companies like Level 6 provide organizations with an opportunity to go beyond mass-market incentives and use the technology for the creation of an individual experience.

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