St. Tropez, the French Riviera’s crown jewel, is poised to shine even brighter with the debut of an extraordinary new hotel from the esteemed Oetker Collection. Known for curating some of the world’s most exquisite Masterpiece Hotels, the Oetker Collection will unveil its latest creation in 2027, setting a new benchmark for luxury and sophistication in this iconic destination.
A Vision of Tranquility and Elegance
Nestled between the glamorous heart of St. Tropez and the serene beaches of Pampelonne, this upcoming masterpiece promises to offer an unparalleled retreat. The property will rise on the former site of Le Mas Bellevue St. Tropez, reimagined as a secluded hamlet of 11 interconnected Provençal-style houses. Designed to harmonize with its natural surroundings, the hotel will be enveloped by lush gardens and native vegetation, creating a sanctuary that breathes tranquility.
The architectural brilliance of Gilles & Boissier, renowned French designers,and Olivier Raffaelli of Triptyque Architecture will be on full display. Their vision blends rustic Provençal charm with understated elegance, incorporating natural materials like aged tiles, local stones, and wooden pergolas. The interiors promise a sensory journey, with arched windows framing stunning sea views and rooms adorned with textured plaster walls, straw headboards, and subtle pastel hues inspired by the region’s palette.
Unparalleled Amenities and Experiences
The forthcoming hotel will offer 53 meticulously designed rooms and suites, each with private terraces or patios to maximize the breathtaking coastal vistas. Guests can indulge in the oversized infinity pool, which seems to merge seamlessly with the horizon, or unwind at the expansive wellness center designed to rejuvenate mind and body.
For culinary enthusiasts, the property will feature exceptional dining experiences. A signature restaurant and vibrant bar will serve dishes and drinks that celebrate local flavors, using ingredients sourced from the surrounding area. The combination of authentic Provençal cuisine and innovative gastronomy will create a dining experience as memorable as the setting.
The Essence of St. Tropez
This hotel’s ethos embodies the quintessential spirit of St. Tropez—a delicate balance between sophistication and laid-back charm. Designed to be both luxurious and unpretentious, the property will offer guests an intimate connection to the region’s natural beauty and cultural heritage. The landscape will feature olive trees, climbing plants, and native flowers, echoing the timeless allure of the Riviera.
Dorothée Boissier, one of the project’s lead designers, describes the vision as “a place where simplicity meets elegance, where every detail invites you to embrace the essence of the Mediterranean.” From Roman-inspired arches to handcrafted wooden details, the design is an ode to Provençal artistry and craftsmanship.
Expanding a Legacy of Excellence
The St. Tropez hotel marks the 13th addition to the Oetker Collection’s illustrious portfolio, joining celebrated properties such as Le Bristol Paris and Hotel du Cap-Eden-Roc in Antibes. Recent openings, including Hotel La Palma in Capri and the soon-to-debut Vineta Hotel in Palm Beach, reflect the brand’s commitment to creating exceptional destinations in the world’s most glamorous locales.
Timo Gruenert, CEO of Oetker Collection, expressed his enthusiasm, stating, “This project is a true masterpiece in the making. St. Tropez holds a special place in the hearts of many of our guests, and we are honored to bring a property that celebrates its unique charm and elegance.”
A Sustainable Approach to Luxury
As part of its commitment to sustainability, the hotel’s design and operations will prioritize environmental stewardship. From energy-efficient systems to the use of locally sourced materials, every element has been thoughtfully considered to minimize its ecological footprint while enhancing the guest experience.
The gardens, a key feature of the property, will showcase native plants that require minimal water and maintenance. This dedication to preserving the local ecosystem aligns with the Oetker Collection’s broader mission to integrate sustainability into the fabric of its properties.
Anticipation Builds
As the opening date draws closer, anticipation is already mounting among travelers who seek the finest in luxury accommodations. With its harmonious design, impeccable amenities, and commitment to authenticity, this new addition to the Oetker Collection is set to redefine the hospitality landscape in St. Tropez.
Whether you’re seeking a serene escape, a culinary adventure, or a taste of Provençal glamour, this hotel promises to deliver an unforgettable experience. In 2027, the world will once again turn its gaze to St. Tropez, as this masterpiece unveils its doors to discerning guests ready to embrace the finer things in life.
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