PHIVEbar Offers Unique Health Benefits

Home-cooked meals are supposed to be the healthy cornerstone of modern life, but we’ve all had days where cooking is just too much work. Whether it’s first thing in the morning as we’re rushing out the door or right after a hearty workout at the gym, grabbing a quick Poptart or Powerbar is sometimes the easier alternative. But these foods are filled with sugars and artificial ingredients that can make your energy spike, then abruptly crash. Instead of reaching for a processed bar, aim for something healthier, something that includes natural ingredients, like PHIVEbar.

This all-natural, purpose-driven superfood bar currently comes in three flavors—original, blueberry and peanut—and includes wholesome ingredients like dates, raisins, prunes, figs, sesame seeds, sunflower seeds, quinoa, almonds and more. The bars are certified organic and feature no artificial ingredients. They’re non-GMO and gluten-free—even better, there’s no sugar added. Featuring nutritious ingredients from start to finish, PHIVEbar is a welcome substitution for the sugared granola bars packing supermarket shelves. 

PHIVEbar is the brainchild of former NFL quarterback and San Diego local Kyle Boller and his wife, the former Miss California Carrie Prejean. The pair were inspired to start their own health-centered company after Prejean’s father underwent a scary battle with stage 4 base of tongue cancer. "We had a holistic healer come into our lives," Boller explains, "and he introduced us to a whole food diet. Within about four and a half months, the tumor on my father-in-law’s neck was completely gone."

It was a miracle in the making, and it changed the course of Boller and Prejean’s lifestyle. "We started to learn more about how whole foods work within the body," Boller adds. "[The holistic healer] told us about a fruit-nut-seed recipe he had discovered while traveling the world… We started eating it as a family and noticed the benefits." From there, PHIVEbar was born as Boller and Prejean began to spread their unique superfood product throughout the community.

Health and fitness has always been a part of Boller and Prejean’s lifestyles, so it’s hardly a surprise that their latest career steps have been aimed at spreading healthy habits. "I’ve been doing pageants for my whole adult life," Prejean says, "I had trainers and nutrition coaches, but I never really understood the meaning of food until we really started to educate ourselves… [Kyle and I] were both health-conscious, but eating healthy to us was not eating Taco Bell for a couple of months. We never understood why."

Now, Boller and Prejean make sure their diets are centered around feeling fit and energized, something PHIVEbar mirrors; the bars are nutrient rich, provide a digestive boost and (most importantly) are filled with stable fuel for the body. "The fruits in our bars—the dates, the figs, the prunes—those are all good sugars for your body that give you sustained energy," Prejean says. "They don’t give you the peaks and valleys of fake sugars. There’s no crashing with our bar—you feel full, energized, satisfied… You feel great eating our bar."

So what’s next for PHIVEbar? "We do have another flavor that will hopefully be launching in 2017, though I can’t tell you what it is yet," Boller coyly hints, "but we’re changing the world one bar at a time." PHIVEbar is currently sold in local grocery and health food stores such as Sprouts, Jimbo’s, Frazier Farms and Equinox. For more information, visit phivebar.com. 

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